Present and future of mCommerce in Spain

mobile payments in Spain

Alberto López - Braintree_Dev. [email protected]

@AlbertusLM / @Braintree_Dev.

1. history

20142010

1997

Mobile Commerce Forum

1999

Smart Money i-Mode

2001

Pizzacast (Domino’s Pizza)

2002

Billing System

2006

Payments by SMS

2007

first iPhone

Billing Platforms

2008

HTC Dream

2009

$USD 69 Billion

2010

Mercedes-Benz comprado a través de móvil

USD$ 240K

5 billones de conexiones desde móvil

2011

$USD 240 Billion

2014

v.zero

$USD 350 Billions

2. mobile devices in Spain

goo.gl/nUgGUh

# of mobile devices

85% (3,2M)

% purchases made from mobile

14% from total online purchases

src: OBS Online Business School

% purchases from mobile

1.290 M € in 2014


€ mCommerce

x~300% more than 2012


growth

xx 11%

type of mobile device

25%

4,19M

52,3% 47,7%

gender of customers

@Braintree_Dev @AlbertusLM

no more statistics

3. types of mobile payment

mCommerce mPayments mWallet

advices to c

hoose a good

mobile

payment

this is not a catalog of best practices

https://flic.kr/p/4Z39YK


problem: friction

http://goo.gl/FjH8my@Braintree_Dev @AlbertusLM

add to cart

fill in info & pay

confirmation and receipt

add to cart

one click

confirmation and receipt

PAY

1.

2.

3.

1.

2.

3.

ORasdasdadasdasdasd asdasdasdasdad adsasdasdasdas ss ssdsdasdsada adasdasdasdasd asdasdasdasdasd asdasdasdasdsad asd sdasdasdasd asdasds sdadsd sdsd sdsd sds dasddddd

checkout experience

Amazing jewellery store

Merchant app

PayPal app

Merchant app

One Touch Technology ™ Advice

security

http://goo.gl/5HW4wC@Braintree_Dev @AlbertusLM

Advice

fast check your app

your app

silent check

Advice

Advice

¿true? secure payment method

really safe payment method

Advice

sole solution

Advice

global payment method

Advice

balance

http://goo.gl/y0Urto

# of payment methods costs

Advice

https://flic.kr/p/5ZXNah

integration time


https://flic.kr/p/9tLMcZ

simple integration

Advice

equilibriumhttp://mrg.bz/0NrIry

postintegration management

# of payment methods

type of payment

cost of integration

Advice

http://mrg.bz/0NrIry

type of integration

http://goo.gl/u7RB5S@Braintree_Dev @AlbertusLM

webview vs. native

webview vs. native

multiplatform

web based

server integration

no approval required

good performance

different for each O.S,

robust

approval required

native module

Advice

payment providers

http://mrg.bz/lHzAJE@Braintree_Dev @AlbertusLM

webview

multicurrency

money transfers

subscriptions

fee per transaction

webview

multicurrency

credit / debit cards

fee per transaction

native module for iOS &

Android

webview (express checkout)

multicurrency

debit / credit cards

bank account

PayPal balance

local payment methods

marketplace

global

fee per transaction

subscriptions

webview

multicurrency

payment gateways

monthly fee and/or fee per

transaction

subscriptions

webview

multicurrency

digital wallet of customers

webview

subscriptions

card in vault

complex integration

monthly fee and/or per

transaction

native module for iOS &

Android

subscriptions

debit & credit cards

global

fee per transaction

Banco Popular & Evo payments

webview


montly fee and / or per

transaction

checkout by Amazon philosophy

multicurrency

webview

monthly fee


fee per transaction

native module iOS & Android

subscriptions


fee per transaction

webview

subscriptions


fee per transaction


iOS native module

multicurrency

inApp

one click payment

digital wallet

off & online payment

fee per transaction

global


multicurrency

marketPlace

subscriptions

apple Pay & Bitcoin

One Click Technology™

card in vault

fee per transaction

global

PayPal & Venmo

Where are inApp

payments?


Payments made within mobile applications to pay digital services.

NFCnear field communication

mobile at Point of sale

QRCode


Biometry

&


Geolocation


Mobile TPV

mobile as Point of sale

Direct carrier billing

R.I.P.using the bill

digital wallets


NFC Devices


gift cards

loyalty cards

P2P

Android devices only

online & offline

NFC Devices

Touch ID

Apple Watch

loyalty cards

iOS devices

online & offline

credit & debit cards

Android, iOS & Windows Phone



bank accounts

local payment methods

PayPal balance

P2P

online & offline

Android & iOS



Venmo Balance

bank accounts

P2P

online

VISA digital wallet

debit & credit VISA cards

online

Android & iOS


loyalty cards

online & offline

in “La Caixa” Mobile app

P2P

online

Amazon Store, iOS & Android


Amazon gift cards

online

Android & iOS


BBVA bank account

online & offline

only web

For Business in China


bitcoin.org

4. future

>26 Billion IoT devices by 2020gartner.com/newsroom/id/2636073 (2013)

Nymi Heartbeat Identification http://getnymi.com/


DNA as data warehouse700 Terabytes of data in a gram of DNA

ppd.io/dna-data-storage


http://ppd.io/dna-data-storage


¿future?

Alberto López - Braintree_Dev.

[email protected]

@AlbertusLM / @Braintree_Dev

mailto:[email protected]

Present and future of mCommerce in Spain

Mobile

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