Presence Switzerland - Web and Social Media activities

Switzerland’s public

diplomacy:

Social Media

Yan Luong

Head of Web & Social Media

Strategy and Communication Division

Bern, 12 November 2014

What do we do?

We run information platforms about

Switzerland

We run international digital campaigns

leveraging major international events

The thinking

We are a media

We have an audience

Our audience are makers

Our audience has an audience

Information platforms: simplify!

From text to infographics

Information platforms: simplify!

From text to infographics

Information platforms: curate!

Regularity and third party credibility

• We monitor and curate

news about

Switzerland

• We filter qualitative

• We build on third party

credibility

Evenemential Activities:

Content Strategy

Owned Content:• Video

• Pictures

• Text

• Infographics

Aggregated Content• Consider people and organizations as media

• Provide an aggregated view to the public

• Allow for interaction

• Provide free widgets

User Generated Content

Working with influencers

#HoppSwiss

Contest mode

#LoveSwitzerland

Livetweeting high level panels

Working with influencers

Providing real time stats and infographics

Going Selfie

THANK YOU

Presence Switzerland - Web and Social Media activities

Social Media

Transcript of Presence Switzerland - Web and Social Media activities

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