Presence Switzerland - Web and Social Media activities

13
Switzerland’s public diplomacy: Social Media Yan Luong Head of Web & Social Media Strategy and Communication Division Bern, 12 November 2014

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Transcript of Presence Switzerland - Web and Social Media activities

Page 1: Presence Switzerland - Web and Social Media activities

Switzerland’s public

diplomacy:

Social Media

Yan Luong

Head of Web & Social Media

Strategy and Communication Division

Bern, 12 November 2014

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What do we do?

We run information platforms about

Switzerland

We run international digital campaigns

leveraging major international events

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The thinking

We are a media

We have an audience

Our audience are makers

Our audience has an audience

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Information platforms: simplify!

From text to infographics

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Information platforms: simplify!

From text to infographics

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Information platforms: curate!

Regularity and third party credibility

• We monitor and curate

news about

Switzerland

• We filter qualitative

news

• We build on third party

credibility

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Evenemential Activities:

Content Strategy

Owned Content:• Video

• Pictures

• Text

• Infographics

Aggregated Content• Consider people and organizations as media

• Provide an aggregated view to the public

• Allow for interaction

• Provide free widgets

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Evenemential Activities:

User Generated Content

Working with influencers

#HoppSwiss

Contest mode

#LoveSwitzerland

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Evenemential Activities:

Livetweeting high level panels

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Evenemential Activities:

Working with influencers

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Evenemential Activities:

Providing real time stats and infographics

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Evenemential Activities:

Going Selfie

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THANK YOU


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