Meghan PalmerMegan Gallagher Nolan KrausePUR 3000

THE BALSAMS GRAND RESORT

HOTEL: USING SOCIAL TO SHARE

AN EXPERIENCE

The BALSAMS Grand Resort Hotel wanted to share its unique experience with people from all over the world

Partnered with bobdonpaul to create the Inn Bedded Restorer Campaign

23 year old, Martin Edgar Earley was the fi rst winner

THE BEGINNING

Campaign thrived on social media

Earley blogged about his experience

Updated Facebook and Twitter daily

SOCIAL MEDIA

20% increase in bookings for AugustIncreased awareness about the resortCampaign went so well, they decided to have another Inn-Bedded Resorter for the winter months

RESULTS

Decided to choose a couple for even more personal interaction and social media coverage

Alex and Luke stayed at the hotel during January and February

INN BEDDED RESORTER: ROUND TWO

Each week, Alex and Luke would post and blog about the best foods, people and activities they did

Viewers posted comments on the blog with suggestions for Alex and Luke to do and places they wanted to see.

Every Monday evening, they would post a YouTube video from the previous week’s activities.

 

SOCIAL MEDIA

http://www.youtube.com/watch?feature=player_embedded&v=oZvNQnCM13A#at=19

Traffic to the resort’s website doubled

RESULTS

The hotel’s opening week of Winter 2010/2011 nearly sold out and was the busiest holiday weekend in years.