What are the ‘Creative Industries’ that are relevant to

Graphic Designers?

PPP 2012: Session 1

Thursday, 1 November 12

Designing for printedmaterials

Publications/EditorialPublicity and promotional items

Retail materials and displays/Point of Sale etcCorporate identity materials

Thursday, 1 November 12

Designing for digitalcommunication

Web sites/emarketing/Internet Ebooks and digital publishing

AppsDigital networking

BloggingSocial and Professional Networking

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3DimensionalDesign

Retail material ‘Singing Cardboard’Exhibitions/Shows and ‘environments’

PackagingSignage and info graphicsCorporate/Retail Interiors

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Future mediumsNew technology in application

Creative environmental experiencesInteractive experience

ProjectionHolography

‘Imagineering’ suggestion4D

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How do weidentify the areas

that may‘float your boat’ or

are particularlyrelevant to you?

Thursday, 1 November 12

6 Tasks

Thursday, 1 November 12

Task 1

Identify 5 companies/studios which youconsider potentially synergetic

to you personally.Write a short explanatory paragraph

and reasons for each.

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Task 2

Identify the top choice and WHY you feel thatthey may have synergy with your practice

now, or in the near future.

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Task 3Is your choice based on:

LOCATION

DIRECTION OF PRACTICE

THE BRAND PHILOSOPHY

CLIENT BASE

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Task 4

What if none of those is your mainreason for choosing to follow this organization,

what is it specifically?

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Task 5

When considering these practices:

Please CONSIDER

WHO they are/who are you?

WHY you are contacting them

and why they should listen?

WHAT do you want them to do next

and what do you actually want.

WHY they should get back to you?

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Task 6Now you have identified initially these studios

you feel synergy with. Please list 8 methods youcould utilize to contact them.

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Be creative.that’s what you are.

Please complete these tasks on the PPP sectionof your blog and we can discuss in tutorials soon.

John Watters 2012

Thursday, 1 November 12