PPP SESSION JOHN
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Transcript of PPP SESSION JOHN
What are the ‘Creative Industries’ that are relevant to
Graphic Designers?
PPP 2012: Session 1
Thursday, 1 November 12
Designing for printedmaterials
Publications/EditorialPublicity and promotional items
Retail materials and displays/Point of Sale etcCorporate identity materials
Thursday, 1 November 12
Designing for digitalcommunication
Web sites/emarketing/Internet Ebooks and digital publishing
AppsDigital networking
BloggingSocial and Professional Networking
Thursday, 1 November 12
3DimensionalDesign
Retail material ‘Singing Cardboard’Exhibitions/Shows and ‘environments’
PackagingSignage and info graphicsCorporate/Retail Interiors
Thursday, 1 November 12
Future mediumsNew technology in application
Creative environmental experiencesInteractive experience
ProjectionHolography
‘Imagineering’ suggestion4D
Thursday, 1 November 12
How do weidentify the areas
that may‘float your boat’ or
are particularlyrelevant to you?
Thursday, 1 November 12
6 Tasks
Thursday, 1 November 12
Task 1
Identify 5 companies/studios which youconsider potentially synergetic
to you personally.Write a short explanatory paragraph
and reasons for each.
Thursday, 1 November 12
Task 2
Identify the top choice and WHY you feel thatthey may have synergy with your practice
now, or in the near future.
Thursday, 1 November 12
Task 3Is your choice based on:
LOCATION
DIRECTION OF PRACTICE
THE BRAND PHILOSOPHY
CLIENT BASE
Thursday, 1 November 12
Task 4
What if none of those is your mainreason for choosing to follow this organization,
what is it specifically?
Thursday, 1 November 12
Task 5
When considering these practices:
Please CONSIDER
WHO they are/who are you?
WHY you are contacting them
and why they should listen?
WHAT do you want them to do next
and what do you actually want.
WHY they should get back to you?
Thursday, 1 November 12
Task 6Now you have identified initially these studios
you feel synergy with. Please list 8 methods youcould utilize to contact them.
Thursday, 1 November 12
Be creative.that’s what you are.
Please complete these tasks on the PPP sectionof your blog and we can discuss in tutorials soon.
John Watters 2012
Thursday, 1 November 12