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Using Click Marketing to Promote Your Business

Katrina GallagherOnline Marketing Consultant

www.PushON.co.uk

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We are an Online Marketing CompanyWe do...

• Website Analysis• Search Engine Optimisation (SEO)• Pay Per Click Marketing(PPC)• Social Media Marketing (SMM)• E-Mail Marketing• Viral Marketing

Different Search Engines

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Types of Search Engine Results:

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How Do You Become Featured At The Top?

•Organic Marketing

•Pay Per Click

What To Consider First

• Budget• Timing• Who Manages The Campaign• Time Commitment• Target Audience

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Setting Up Your Campaign• What’s your product or service?• What locations do you deliver to?• How do you want people to contact?• What time are you available?• What landing page?... More on this...

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What’s your landing page?• Not your home page!• Benefits• Examples• Testimonials• Call to action• Contact method

What Search Terms?• What would you search for?• What problem does it fix?• How would you use it?• What would your mum call it?• What would your kids call it?• What terms do your competitors use?

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What Do You Want People To Do?• Call You• Enquire Online• Buy Online• Visit Your Store/Premises• Get A Quote• Sign Up To Your Newsletter• Subscribe

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The Practical Bit

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• Google AdWords Account• Google Analytics• Create Your First Campaign• Set Your Geography• Add Keywords• Create Adverts

Homework• Install Tracking• Create Advert Variations• Develop Your Keywords• Change Your Targeting• Launch Campaign• Test, Test, Test

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Keyword Research

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https://adwords.google.com/select/KeywordToolExternal

Keyword Research

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http://keyworddiscovery.com

Further Reading

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• Blog.pushon.co.uk• PPCblog.co.uk • www.copyblogger.com/5-steps-to-pay-per-

click-advertising-that-works• www.copyblogger.com/landing-pages• blog.searchenginewatch.com• training.seobook.com/ppc-search-engine-

marketing

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Any Questions?

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Katrina GallagherPushON Ltd

T: 0870 757 488E: Katrina@PushON.co.uk