PPC To Increase Traffic To Your Website
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PushON 1 Using Click Marketing to Promote Your Business Katrina Gallagher Online Marketing Consultant www.PushON.co.uk
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A quick intro into Pay Per Click Marketing. The presentation goes through some of the things you should consider - including whether it's even right for your business at all. For more information on PPC watch the blog http://blog.pushon.co.uk.
Transcript of PPC To Increase Traffic To Your Website
PushON 1
Using Click Marketing to Promote Your Business
Katrina GallagherOnline Marketing Consultant
www.PushON.co.uk
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We are an Online Marketing CompanyWe do...
• Website Analysis• Search Engine Optimisation (SEO)• Pay Per Click Marketing(PPC)• Social Media Marketing (SMM)• E-Mail Marketing• Viral Marketing
Different Search Engines
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Types of Search Engine Results:
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How Do You Become Featured At The Top?
•Organic Marketing
•Pay Per Click
What To Consider First
• Budget• Timing• Who Manages The Campaign• Time Commitment• Target Audience
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Setting Up Your Campaign• What’s your product or service?• What locations do you deliver to?• How do you want people to contact?• What time are you available?• What landing page?... More on this...
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What’s your landing page?• Not your home page!• Benefits• Examples• Testimonials• Call to action• Contact method
What Search Terms?• What would you search for?• What problem does it fix?• How would you use it?• What would your mum call it?• What would your kids call it?• What terms do your competitors use?
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What Do You Want People To Do?• Call You• Enquire Online• Buy Online• Visit Your Store/Premises• Get A Quote• Sign Up To Your Newsletter• Subscribe
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The Practical Bit
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• Google AdWords Account• Google Analytics• Create Your First Campaign• Set Your Geography• Add Keywords• Create Adverts
Homework• Install Tracking• Create Advert Variations• Develop Your Keywords• Change Your Targeting• Launch Campaign• Test, Test, Test
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Keyword Research
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https://adwords.google.com/select/KeywordToolExternal
Keyword Research
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http://keyworddiscovery.com
Further Reading
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• Blog.pushon.co.uk• PPCblog.co.uk • www.copyblogger.com/5-steps-to-pay-per-
click-advertising-that-works• www.copyblogger.com/landing-pages• blog.searchenginewatch.com• training.seobook.com/ppc-search-engine-
marketing
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Any Questions?
![[PPC 2.0] + [SEO 2.0] musthave set of tools to increase sales](https://static.fdocuments.us/doc/165x107/58e902a71a28abc7598b4f51/ppc-20-seo-20-musthave-set-of-tools-to-increase-sales.jpg)
