Post on 24-Jun-2015
description
POP-UP Studio at Old Spitalfields MarketLondon Festival of Architecture 2014
IntroductionResearchDesignConclusion
GLOBAL TEAMWORKHANDS-ON PROJECTS
USA MARKETRETAIL PERSPECTIVES
GLOBAL MARKETRETAIL PERSPECTIVES
LOCAL MARKETRETAIL CHALLENGE
POP-UP Studio Concept
Submission to LFA
Eric, Old Spitalfields Market Manager
Timeline
WEEK 1 WEEK 2 WEEK 3 WEEK 4
OBSERVATION & RESEARCH COMMUNITY INSIGHTS RAPID PROTOTYPING FINAL DELIVERY
IntroductionResearchDesignConclusion
Observation
Path Study
75-100
RELATIVE FOOTFALL
50-74
25-49
0-24
Relative Footfall
75-100
RELATIVE FOOTFALL
50-74
25-49
0-24
Relative Footfall
SPITALFIELDS MARKET
COVENT GARDEN MARKET
CAMDEN MARKET
PORTOBELLO MARKET
Competition
Camden Lock Market
Portobello Road Market
Covent Garden Market
SPITALFIELDS MARKET
COVENT GARDEN MARKET
CAMDEN MARKET
PORTOBELLO MARKET
Local area
SPITALFIELDS MARKET
LIVERPOOL ST. STATION
BRICK LANE MARKET
BOX PARK
PETTICOAT LANE MARKET
Local Competition
Brick Lane Market
Petticoat Lane Market
Box Park
New Heart for an Old Soul: Spitalfields Revitalised Published by Spitalfields Development Group
“... an area so rich in history, character and potential will always inspire great passions and pro-voke strong differences of opinion.”
New Heart for an Old Soul: Spitalfields Revitalised Published by Spitalfields Development Group
“Working to develop an area like Spitalfields requires diplomacy, patience and an understand-ing of people’s concerns and political agendas. Any change will be controversial.”
New Heart for an Old Soul: Spitalfields Revitalised Published by Spitalfields Development Group
“... one of the things that has created Spitalfield’s reputation as a happening place is the way it has celebrated a wealth of creativity through acknowledging its history, its ethnic and cultural diversity and ensuring that members of the local community are involved at every stage.”
A Mix of Old and New
Merchant Insights
1. Setup and teardown take too long2. Not enough storage onsite3. Not enough advertising for market
4. Stall layout limits traffic5. Bad stall locations for newcomers6. Quality of goods decreasing
Crowded CorridorsCrowded Corridors
Lack of Public Seating
Logistics of Stalls
POP-UP Studio Design
Path Study
Path Study
Ball Toss Poll
Layout Feedback
Layout Feedback
Layout FeedbackLayout Feedback
Layout Feedback
IntroductionResearchDesignConclusion
1. Fix technical spatial problems of market
2. Integrate market with public spaces to generate more footfall and spending, leisure and lifestyle
Proposal
Focus on Architecture, Public Space, Flexibility
MAT
ERIA
L GO
ODS SOCIAL GOODS
Phase 1MONDAY
144 Stalls
Phase 1TUESDAY
144 Stalls
Phase 1WEDNESDAY
144 Stalls
Phase 1THURSDAY
180 Stalls
Phase 1FRIDAY160 Stalls
Phase 1SATURDAY
160 Stalls
Phase 1SUNDAY
160 Stalls
Phase 2144
Stalls
Existing Section
Phase 1 Section
Phase 1 Section
Phase 2 SectionMaximize Social Benefit
Furniture on promenade
Barrow
Seating
Table
Vegetation
Platform
Working moduleResting moduleEating moduleSeating module
Promenade Parklet Concept
View towards Promenade and Parklets
Section through Promenade and Mezzanine
View towards Public Mezzanine
Mobile Merchant Stall
Mobile Merchant Stall
Mobile Merchant Stall
Mobile Merchant Stall Prototype
View towards Mobile Merchant Stalls
Final Public Exhibition
Final Public Exhibition
IntroductionResearchDesignConclusion
POP-UP Studio Model
Agile Design
Widening Perspective
Demonstrating Value in Opinions
Identifying Differences in Needs and Wants
Elevating Common Ground
Building the Public’s Trust Toward Architects
Building Architects’ Responsibility Towards the Public
Thank you to all of our supporters!Peijia Chen Tony Li Pan Auyeung Sheena Chu Melissa Chu Veronika Šavrič Bartosz Wisniewski Alex Lin Crt Jaklic
Jian Lin Abi Raja Matej Mali Nataša Štajdohar Jože Calvin Ouyang Wendy Sun Kelly Huang Rui Xia
Cari Barbour Jason Bade Grant Mathews Melinda Chu Thuy Ngo Jon Pulsipher Anuri Vitanatchi Brogan Miller Michelle Lee