POP-UP Studio at Old Spitalfields Market, LFA 2014

POP-UP Studio at Old Spitalfields MarketLondon Festival of Architecture 2014

IntroductionResearchDesignConclusion

GLOBAL TEAMWORKHANDS-ON PROJECTS

USA MARKETRETAIL PERSPECTIVES

GLOBAL MARKETRETAIL PERSPECTIVES

LOCAL MARKETRETAIL CHALLENGE

POP-UP Studio Concept

Submission to LFA

Eric, Old Spitalfields Market Manager

Timeline

WEEK 1 WEEK 2 WEEK 3 WEEK 4

OBSERVATION & RESEARCH COMMUNITY INSIGHTS RAPID PROTOTYPING FINAL DELIVERY

Observation

Path Study

75-100

RELATIVE FOOTFALL

50-74

25-49

0-24

Relative Footfall

SPITALFIELDS MARKET

COVENT GARDEN MARKET

CAMDEN MARKET

PORTOBELLO MARKET

Competition

Camden Lock Market

Portobello Road Market

Covent Garden Market

SPITALFIELDS MARKET

COVENT GARDEN MARKET

CAMDEN MARKET

PORTOBELLO MARKET

Local area

SPITALFIELDS MARKET

LIVERPOOL ST. STATION

BRICK LANE MARKET

BOX PARK

PETTICOAT LANE MARKET

Local Competition

Brick Lane Market

Petticoat Lane Market

Box Park

New Heart for an Old Soul: Spitalfields Revitalised Published by Spitalfields Development Group

“... an area so rich in history, character and potential will always inspire great passions and pro-voke strong differences of opinion.”


“Working to develop an area like Spitalfields requires diplomacy, patience and an understand-ing of people’s concerns and political agendas. Any change will be controversial.”


“... one of the things that has created Spitalfield’s reputation as a happening place is the way it has celebrated a wealth of creativity through acknowledging its history, its ethnic and cultural diversity and ensuring that members of the local community are involved at every stage.”

A Mix of Old and New

Merchant Insights

1. Setup and teardown take too long2. Not enough storage onsite3. Not enough advertising for market

4. Stall layout limits traffic5. Bad stall locations for newcomers6. Quality of goods decreasing

Crowded CorridorsCrowded Corridors

Lack of Public Seating

Logistics of Stalls

POP-UP Studio Design

Path Study

Ball Toss Poll

Layout Feedback

Layout FeedbackLayout Feedback

Layout Feedback

1. Fix technical spatial problems of market

2. Integrate market with public spaces to generate more footfall and spending, leisure and lifestyle

Proposal

Focus on Architecture, Public Space, Flexibility

MAT

ERIA

L GO

ODS SOCIAL GOODS

Phase 1MONDAY

144 Stalls

Phase 1TUESDAY

144 Stalls

Phase 1WEDNESDAY

144 Stalls

Phase 1THURSDAY

180 Stalls

Phase 1FRIDAY160 Stalls

Phase 1SATURDAY

160 Stalls

Phase 1SUNDAY

160 Stalls

Phase 2144

Stalls

Existing Section

Phase 1 Section

Phase 2 SectionMaximize Social Benefit

Furniture on promenade

Barrow

Seating

Table

Vegetation

Platform

Working moduleResting moduleEating moduleSeating module

Promenade Parklet Concept

View towards Promenade and Parklets

Section through Promenade and Mezzanine

View towards Public Mezzanine

Mobile Merchant Stall

Mobile Merchant Stall Prototype

View towards Mobile Merchant Stalls

Final Public Exhibition

POP-UP Studio Model

Agile Design

Widening Perspective

Demonstrating Value in Opinions

Identifying Differences in Needs and Wants

Elevating Common Ground

Building the Public’s Trust Toward Architects

Building Architects’ Responsibility Towards the Public

Thank you to all of our supporters!Peijia Chen Tony Li Pan Auyeung Sheena Chu Melissa Chu Veronika Šavrič Bartosz Wisniewski Alex Lin Crt Jaklic

Jian Lin Abi Raja Matej Mali Nataša Štajdohar Jože Calvin Ouyang Wendy Sun Kelly Huang Rui Xia

Cari Barbour Jason Bade Grant Mathews Melinda Chu Thuy Ngo Jon Pulsipher Anuri Vitanatchi Brogan Miller Michelle Lee

POP-UP Studio at Old Spitalfields Market, LFA 2014

Design

Transcript of POP-UP Studio at Old Spitalfields Market, LFA 2014