HUMAN + CONNECTED TECHNOLOGY< RISING TOGETHER >

PITCH AND PIVOTWEARABLES SERIES

Presented by: Leah Hunter@CACollegeofArts // #designofwearables

INTERNET AND PEOPLE

THEORY + PRACTICE<WOVEN TOGETHER>

UNIFICATION

SHOOT FOR THE MOONUNIFICATION

https://www.youtube.com/watch?v=0uaquGZKx_0

MOONSHOTS ARE EASIER THAN 10% iMPROVEMENT

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WHY ARE MOONSHOTS EASIER?“Because when you’re working to make things 10 percent better, you inevitably focus on the existing tools and assumptions, and on building on top of an existing solution that many people have already spent a lot of time thinking about…. It’s tempting to feel improving things this way means we’re being good soldiers, with the grit and perseverance to continue where others may have failed — but most of the time we find ourselves stuck in the same old slog.

But when you aim for a 10x gain, you lean instead on bravery and creativity — the kind that, literally and metaphorically, can put a man on the moon.”

- Astro Teller. Wired Magazine. Feb 2013.

LATEST/BEST EXAMPLES

THEORY + PRACTICE<WOVEN TOGETHER>

WHO IS TAKING HARDWARE MOONSHOTS?

CURRENT STATEROADBLOCKSOPPORTUNITIES

CURRENT STATEROADBLOCKSOPPORTUNITIES

“The company has worked with entertainers like the Black Eyed Peas and created Lady Gaga’s famous ‘flying dress’. They also blew people away with their “Bubelle” dress, which changes color based on the wearer’s mood.” – digitalhealthpost.com

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TO START: SPEND 100 HOURSHOW DO YOU GET TO THE MOON?

Start video at 11:15https://www.youtube.com/watch?v=P0YdK_Tds4Y

1 hour a day for the next three months.

WHY SHOULD YOU LISTEN TO MATT WEBB?HE IS A GREAT EXAMPLE OF PIVOTING.

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CURRENT STATEROADBLOCKSOPPORTUNITIES

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GET GOOD AT PROTOTYPING

@BENEINSTEINMANAGING DIRECTOR AT BOLT#OREILLYSOLID

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UNIFICATIONLEARN HOW TO PITCH TO VCS

@noUPSIDEPRINCIPAL AT OREILLY ALPHATECH VENTURES

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IN CLOSING…

UNDERSTAND WHAT YOU’RE REALLY SELLING – AND CHOOSE WELL

http://vandrico.com/database

YOU COULD FRAME GOALS AROUND MARKET FOCUS OR BODY PART

BUT THERE’S A MORE POWERFUL WAYBACK TO MATT WEBB

Watch the beginning! https://www.youtube.com/watch?v=P0YdK_Tds4Y

THANK YOU!

Start video at 11:15

Image credit: Oliver Sin. Math Art.http://oliversin.eu/paintings/ben-green-terence-tao-with-endre-szemeredi