1

HOW TECHNOLOGYCAN INFLUENCEBEHAVIOR

2

We combine behavioral science and technology to create next level marketing solutions.

SCIENCE ROCKSTARS

Data driven, Human Obsessed

“1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13).

“1 of the 5 Dutch start ups that will make the difference” SINGULARITY UNIVERSITY (FEB’13).

Featured in Forbes, Techcrunch, Wired and many others.

2

3

We combine behavioral science and technology to create next level marketing solutions.

SCIENCE ROCKSTARS

DATA DRIVEN,

HUMAN OBSESSED

“1 of the 4 - 2012 Stanford spin- off’s to watch” STANFORD MEDIA X CONFERENCE (JAN’13).

“1 of the 5 Dutch start ups that will make the difference” SINGULARITY UNIVERSITY (FEB’13).

Featured in Forbes, Techcrunch, Wired and many others.

3

We combine behavioral science and technology to create next level marketing solutions.

44

Behavioral Science

55

Nudging by Defaults

66

The Power of Framing

68% 16%

32% 0%

84%

Total: $ 8012 Total: $11444

77

Nudging works

88

Persuasive Technology

99

Back to the Future

1010

How Fat is Ken?

1111

How Fat are You?

1212

Persuade people to stick to their daily medication regimens

1313

No one wants a dead plant on their dash

1414

What it’s all about

1515

Commitment vs. Will Power

162

3 INSIGHTSFROM PERSUASIVE TECHNOLOGY

THAT COMPANIESFROM AROUND THE WORLD

ARE TRYINGTO IMPLEMENTRIGHT NOW

Arjan Haring

172

1. Personalized Persuasion2. Habit Formation Technology

3. Friends of Friends Marketing

182

1. Personalized Persuasion2. Habit Formation Technology

3. Friends of Friends Marketing

19

POP QUIZ: PERSUASION ON BOOKING.COM

20

PERSUASION WORKS…

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SCARCITY

SCARCITY

SCARCITY

FRAMING

CONSISTENCY & COMMITMENT

CONSISTENCY & COMMITMENT

LIKING

21

SO WHICH STRATEGY TO USE?

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SOCIAL PROOF

SCARCITY

SCARCITY

SCARCITY

FRAMING

CONSISTENCY & COMMITMENT

CONSISTENCY & COMMITMENT

LIKING

22

Not everybody obeys the laws of social proof

23

There are people thatquestion authority

24

People are different, but luckily consistently so

25 55

PersuasionAPI interprets data on customer level with an intelligent, learning algorithm based on the latest behavioral Research at Stanford University

This allows our clients to dynamically alter HOW they pitch to every individual customer in real-time!

Personalized Persuasion

26 1818

Some people obey authority

27 1818

Some people are a sucker for scarcity

28 1818

Some people like to follow the herd

292

1. Personalized Persuasion2. Habit Formation Technology3. Friends of Friends Marketing

30

Changing behavior is hard

31

Formatting a Habit is even more difficult

32

How Companies try to influence you on Facebook

33

A Habit of Buying

342

1. Personalized Persuasion2. Habit Formation Technology

3. Friends of Friends Marketing

35

The Influence of Friends of Friends

36

Obesitas Cluster

37

Making Voting Contagious

38

Making Voting Contagious

392

1. Personalized Persuasion2. Habit Formation Technology

3. Friends of Friends Marketing

40

Make Them Brush Their Teeth

Combining Behavioral Science

& Technology

41 3232

You were bored by:Arjan HaringArjan@sciencerockstars.comcall: +31 (0)6 185 29366@arjanharing

With love from:Sint Antoniesbreestraat 161011 HB Amsterdam@sciencerockstar+31 (0)20 717 39 49

Thank you.