background

Hello! I'm Omar Sosa-TzecPassionate about colors, forms, letters, and flavorsResearcher + designer: visual information and argumentation in UI/UXAdvisor: Martin A. SiegelMentor: Erik Stolterman

BS inComputer

Science

Web-basedSimulation &Hypermedia

NonlinearDigital Image

Filtering

Semiotic Engineering

& Visual Rhetoric

Information ArchitectureInformation Design

Web DesignInteraction Design & HCI

Interfaces as argumentsPentadic Interaction Criticism

Rhetoric & HCI

MS inComputer

Science

MA inInformation

Design

PhD in Informatics(track: HCI)

NSF-fundedUX methods & practice

Erik Stolterman (PI)Marty Siegel

I300I400

Coordinator of Communication (UDLAP)Lecturer (Information Design, UDLAP)

Lecturer (Interaction Design, Ibero Puebla)

freelanceCorporate Identity

Web Design

educational and professional background

2002 2004 2006 2012 2015

uady cimat udlap

udlap + ibero puebla

ra

indiana university

ai

problem statement

We designers and researchers contribute to the deployment of artifacts that affect people's everyday lives,beliefs, attitudes and desires withoutbeing aware of their implications

Denotation & Connotation

Visual Argumetantion

Rhetoricity of UI/UX

Persuasive TechnologyDesign Intent

We need to raise awareness in HCI

literature survey

visual rhetoric* The Rhetoric of Visual Arguments (Blair, in Hill & Helmers, 2004)* Visual Rhetoric in a Digital World (Handa, 2004)* Should Visual Arguments be Propositional in Order to be Arguments? (Roque, 2014)* A rhetorical schema for evaluation of visual imagery (Foss, 1994)

rhetorical theory* Contemporary Perspectives on Rhetoric (Foss et al., 2004)* Contemporary Rhetorical Theory (Lucaites et al., 1998)* Rhetoric in Popular Culture (Brummet, 1994) foundations* The Design Way (Nelson & Stolterman, 2012)* The Semiotic Engineering of Human-Computer Interaction (de Souza, 2005)* Interaction Criticism: an introduction to the practice (Bardzell, 2011) inspirations* Interface as Exordium: The Rhetoric of Interactivity (Carnegie, 2009)* Visualization Rhetoric: Framing Effects in Narrative Visualization (Hullman & Diakopoulos, 2011)* Design with Intent: Persuasive Technology in a Wider Context (Lockton et al., 2008)* Image schemas and their metaphorical tensions (Hurtienne & Israel, 2014)* Persuasive Technology: using computers to change what we think and do (Fogg, 2002)

explorations

Visual Argument

Graphic Design

UI Analysis

UI Analysis

Rhetorical Argument(Visual Enthymeme)Influential work: Blair

Influential work: Ehses & Lupton

EvaluationInfluential works: Foss, Kaplan

Dialectical Argument(Visual syllogism)

Metaphorical tensionsLinguistic, Pragmaticand Hermeneutic

Gaza EverywhereUP by JawboneHealth by LGVisions of Humanity

Diverse UIs(desktop, weband mobile UIs)

Rhetorical Handbookby Ehses & Lupton* Modes of appeal * Rhetorical opperations* Tropes and Schemes

Rhetorical Function UI Analysis

Full(goal tracker app)

Visual Rhetoric

explorations (cont.)

Influential work: de Sousa

Dramatism

Pentadic Rhetorical Criticism

Pentadic Interaction Criticism

Key influence: Burke

* Rhetoric of Motives

* Theoretical and procedural sketch

Influential work: Foss

Influential work: Bardzell

Identification (as persuasion)ConsubstantialityTerministic Screen

Contemporary Rhetoric

Interaction Criticism

Semiotic Engineering

outline of a user-centered experience (role of persuasive technology)

user

the possibility ofsoftware/systemsas arguments

Persuasive Technology

user

designer

ij

kuser

user

User ExperienceContext of Use

Discourse

appl. software(visual enthymeme)

preliminary results

Schema for rhetoricalevaluation of UIsNordiCHI ‘14

Rhetoric as an approach toUI analysis placed betweenstructural and hermeneuticapproaches

Analysis of a systemworking as an enthymemeAarhus Conference 2015 (tbp)

Outline of a “user-centeredexperience” and researchagenda for exploring the applicability of rhetoric in HCI

Exploration of rhetoricalappeals, operations, andfigures in UI/UX designDRS LearnxDesign 2015 (tbp)

* Modes of appeal exist and fluctuate during the UX* Rhetorical figures relate to user conceptual models

Sketch of Pentadic Interaction CriticismWorkshop Aarhus 2015(submitted)

* Design as 3 processes of identification* UX-oriented pentad* 5 step procedure

actratio

agentscene

agencypurpose

designer client &stakeholders

user

identification

coming-to-existence ofthe computer system

identificatio

n identification

questions for the committee

1. What would be an appropriate scope for a dissertation?

2. Is it possible to transform these ideas into empirical studies?

3. Does it make sense to search for a “middle point” between HCI/design research and practice through this work?

Thank you for the advice!

http://tzec.comomarsosa@indiana.edu@omitzec