9th AIM-AMA Sheth Foundation Doctoral Consortium

9th AIM-AMA Sheth FoundationDoctoral Consortium

25th June 2021 - 30th June 2021

Hosted by: Jagdish Sheth School of Management (JAGSOM)

Global Marketing Consortium

Virtual Mode through Zoom Platform

Website: https://dc2021.jagsom.com/

CO-CHAIRS

Pro-Chancellor, Vijaybhoomi University, India

Prof. A. Parasuraman

Mentor, AIM-Parasuraman Center for Service Excellence,

Jagdish Sheth School of Management, India

Emeritus Professor & James W. McLamore Chair Emeritus, University of Miami, USA

Vice- Chancellor, Vijaybhoomi University, India

Prof. Atish Chattopadhyay

Professor of Marketing and Director, Jagdish Sheth School of Management, India

Mobile: +91 90430 00808

Email ID: [email protected]

WhatsApp: +91 99622 91286

Mr. Geo George Philip

E-mail ID: [email protected]

Contact:

Website: https://dc2021.jagsom.com

The AIM-AMA Sheth Foundation Doctoral Consortium aims to provide a platform to share and to stimulate

new thoughts, approaches, and quantitative/ qualitative investigations in the dynamic field of Marketing to

advance the extant knowledge in the field. The consortium brings together leading academicians and

doctoral students to provide the latter with opportunities to learn from and be inspired by world-renowned

mentors. It also offers students and young faculty a chance to form and strengthen their peer networks,

build bridges with legendary professors, and get guidance vis-à-vis their research agendas.

ABOUT THE CONSORTIUM

Prof. Jagdish Sheth

Founder & Chairman: Academy of

Indian Marketing

Founder: Sheth Foundation

Charles H. Kellstadt Professor of

Business, Emory University, USA

Distinguished Professor of Research,

Welingkar Institute of Management, India

Prof. V. Kumar

Term Professor and Senior Fellow,

Indian School of Business, India

Distinguished Fellow, Mudra Institute of

Communications, India

HUL Visiting Chair Professor, Indian

Institute of Management Ahmedabad, India

RESOURCE FACULTY

Prof. Vithala R. Rao

Deane Malott Professor of

Management and Professor of

Marketing and Quantitative Methods,

Cornell University, USA

Pro-Chancellor, Vijaybhoomi University, India

Prof. A. Parasuraman

Mentor, AIM-Parasuraman Center for

Service Excellence, Jagdish Sheth School

of Management, India

Emeritus Professor & James W. McLamore

Chair Emeritus, University of Miami, USA

Professor of Marketing and Director,

Jagdish Sheth School of

Management, India

Prof. Atish Chattopadhyay

Vice- Chancellor, Vijaybhoomi

University, India

Co-Convenor, Doctoral Consortium and

Chair- Global Café

Prof. Denish Shah

Barbara and Elmer Sunday Associate

Professor of Marketing, Director of the

Social Media Intelligence Lab and

Co-Director of the Marketing (CMO)

RoundTable, Georgia State University, USA

Prof. Russell W. Belk

Professor of Marketing and Kraft

Foods Canada Chair in Marketing,

York University, Canada

President's Professor of Marketing

and Business Law, Loyola Marymount

University, USA

Prof. David Stewart

Prof. Rajan Varadrajan

University Distinguished Professor and

Distinguished Professor of Marketing,

Regents Professor, Ford Chair in

Marketing and E-Commerce,

Texas A&M University, USA

Dean and the Novartis Professor of

Marketing strategy and Innovation,


Prof. Rajendra Srivastava

Prof. Jochen Wirtz

Professor of Marketing at the National

University of Singapore (NUS), Singapore

International Fellow of the Service Research

Center at Karlstad University, Sweden

Academic Scholar at the Cornell

Institute for Healthy Futures (CIHF),

Cornell University, USA

Prof. John Roberts

Professor, University of New South

Wales, Sydney, Australia

Prof. Werner Reinartz

Professor of Marketing at the

University of Cologne, Germany

Director of the Center for Research in

Retailing (IFH), Germany

Prof. Barbara Kahn

Patty and Jay H. Baker Professor of

Marketing and the Director of the Jay

H. Baker Retailing Center, University

of Pennsylvania, USA

Prof. Ernest R. Cadotte

John W. Fisher Professor of

Learning Innovation, University of

Tennessee, USA

Professor of Marketing at

Fudan University, China

Prof. Fan Xui Cheng

Prof. Amitava Chattopadhyay

Professor of Marketing, GlaxoSmithKline

Chair Professor of Corporate

Innovation, and Marketing Area Chair,

INSEAD, Singapore

Prof. Rajkumar Venkatesan

Ronald Trzcinski Professor of

Business Administration,

University of Virginia, USA

McGreevy Term Chair and Professor

of Marketing, Emory University, USA

Prof. Douglas Bowman

Professor, Department of

Information Management,

National Taiwan University, Taiwan

Prof. Ming-Hui Huang

Prof. Murli Mantrala

Ned N. Fleming Professor, Marketing and

Business Law, University of Kansas, USA

Professor emeritus of marketing at the

University of Missouri, USA

Senior Research Fellow, Indian School of

Business, India

Distinguished visiting faculty member at

S. P. Jain Institute of Management and

Research, India

Senior Associate Dean of Innovation

and Growth; Charles Henry Jones Third

Century Professor of Management,

Dartmouth College, USA

Prof. Punam Keller

Prof. Sharon Ng

Associate Professor and Head of

Marketing, Nanyang Technological

University, Singapore

Clinical Professor of Marketing,

New York University, New York, USA

Prof. Sonjaya Gaur

Sarah Beth Brown Professor in

Marketing, Emory University, USA

Prof. Sandy Jap

Professor of Practice, Director of

the Center for Sales & Customer

Relationship Excellence,

Texas Tech University, USA

Prof. Atul Parvatiyar

T. Austin Finch, Sr. Professor,

Duke University, USA

Prof. Christine Moorman

Prof. Ajay K. Kohli

Gary T. and Elizabeth R. Jones Chair

in Management, Professor,

Regents Professor, Georgia Institute

of Technology, USA

Prof. Anders Gustafsson

Professor of Marketing,

BI Norwegian Business School,

Norway

Associate Professor, Marketing

Department, Hebrew University of

Jerusalem, Israel

Prof. Renana Peres

Assistant Professor of Marketing,

Singapore Management University,

Singapore

Prof. Hulya Karaman

Director of the Inclusive Business

Think Tank (ENI-DiTella),

Professor of Marketing, Universidad

Torcuato Di Tella, Argentina

Prof. Jaqueline Pels Prof. K. Sudhir

James L. Frank '32 Professor of

Private Enterprise and Management,

Professor of Marketing & Director of

the China India Insights Program,

Yale University, USA

Professor of Marketing, Asian

Institute of Management, Philippines

Prof. Sandeep Puri

Prof. Rajeev Batra

Sebastian S. Kresge Professor of

Marketing, University of Michigan,

USA

Associate Professor Marketing,

Georgia State University, USA

Prof. Kofie Dadzie

Prof. Rajesh Chandy

Professor of Marketing; Tony

and Maureen Wheeler Chair in

Entrepreneurship; Academic Director,

Wheeler Institute for Business and

Development, University of London, UK

Prof. P. K. Kannan

Dean's Chair in Marketing Science,

University of Maryland, USA

Dean of the Faculty of Economics

and Business, Professor of Marketing,

University of Groningen, Netherlands

Prof. Peter C. Verhoef

Lee Kong Chian Professor of Marketing,

Director, Retail Centre of Excellence,


Singapore

Prof. Kapil Tuli

Professor of Marketing, Member of

the Strategic Review Board of the

Faculty of Business and Law,

and the Academic Board,

Curtin University, Australia

Prof. Piyush Sharma

Prof. Kay Peters

Chair Dialogue Marketing,

University of Hamburg, Germany

Prof. Harsh Verma


University of Delhi, India

Prof. Satish Jayachandran

James F. Kane Professor of Business

and Professor (Chair) of Marketing,

University of South Carolina, USA

Professor of Marketing

Director, Centre for Marketing Excellence


Singapore

Academic Director, LVMH-SMU Asia

Luxury Brand Research Initiative

Prof. Srinivas Reddy Prof. Steve Burgess

Professor of Marketing and Director:

Research and PhD Programme,

University of Witwatersrand,

South Africa

Prof. Katrijin Geilens

Professor of Marketing and Sarah

Graham Kenan Scholar, University of

North Carolina, USA

Prof. K. Sivakumar

Arthur Tauck Chair and Professor of

Marketing, Lehigh University, USA

Professor, Marketing Department

Bocconi University, Italy

NP Paribas Endowed Chair in

Marketing & Service Analytics

Prof. Andrea Ordanini

Prof. Constatine Katsikeas

Arnold Ziff Research Chair and

Professor of Marketing and

International Management, and the

Founder and Director of the Global

and Strategic Marketing Research

Center, Leeds University, UK

Professor of Marketing & Strategy

Dean – Global MBA & Master of

Global Business

Prof. Balakrishna Grandhi

SP Jain School of Global Management,

Dubai

Prof. Venky Shankar

Coleman Chair Professor of

Marketing and Director of Research

at the Center for Retailing Studies,

Texas A&M University, USA


Ozyegin University, Turkey

Prof. Bulent Menguc

Prof. Vanitha Swaminathan

Thomas Marshall Professor of

Marketing, Director of the Katz Center

for Branding, University of Pittsburgh,

USA

Prof. Sourav Borah


Indian Institute of Management

Ahmedabad, India

Professor of Marketing Management,


Lucknow, India

Prof. Moutusy Maity

Prof. Neeraj Pandey

Associate Professor, Marketing Area,

National Institute of Industrial

Engineering & Professor in charge

(International Relations), India

Prof. Ramendra Singh

Associate Professor of Marketing,


Calcutta, India

Associate Professor, Marketing

Prof. Sudhir Voleti

Associate Dean-Faculty Alignment

and Registrar's Office (FARO),

Academic Director – IIDS,


Professor of Marketing

Prof. Shainesh G.

Chairperson, Initiatives on

Consumer Insights, Indian Institute

of Management Bangalore, India



Udaipur, India

Prof. Tanvi Gupta

Prof. S. Arunachalam


Academic Director, Center for Innovation

and Entrepreneurship, Indian School

of Business, India

Prof. Varsha Jain

Professor in Integrated Marketing

Communications and

the Co-chairperson, FPM (Doctoral Level

Program), Mudra Institute of

Communications, India

Prof. Sanjay Patro


Xavier School of Management, India

Professor of Strategic Marketing,

Mudra Institute of Communications, India

Associate editor, Journal of Strategic

Marketing

Prof. Shaphali Gupta

Prof. Kelly Hewett

Associate Professor, Reagan

Professor of Business, Haslam Family

Faculty Research Fellow,

University of Tennessee, USA

Prof. V. Srinivasan

Professor Emeritus, Marketing

The Adams Distinguished Professor

of Management, Emeritus

Stanford Graduate School of

Business, Stanford University

Prof. Aron O'Cass

Professor of Marketing & Head -

Department of Marketing,

Macquarie University, Australia

Prof. Avinandan Mukherjee

Dean, Brad D. Smith Schools of

Business & Lewis College of Business,

Marshall University, USA

Prof. David Tse

Director, Contemporary Marketing

Centre, Stelux Professor of Marketing

& Chair Professor of International

Marketing, HKU Business School,

Hong Kong

Editor-in-Chief, Journal of Consumer

Research, Robert D. Calkins Professor

of International Business & Faculty

Director, Center on Global Brand

Leadership, Columbia Business

School, USA

Prof. Bernd Schmitt Prof. John Hulland

Editor-in-Chief, Journal of the

Academy of Marketing Science,

Chaired Professor of Marketing &

Head of Marketing Department, Terry

College of Business, University of

Georgia, USA

Prof. Lauren G. Block

Editor-in-Chief, Journal of Consumer

Psychology, Lippert Professor of

Marketing, Zicklin School of Business,

Baruch College, USA

Prof. Peter Danaher

Co-Editor, Journal of Marketing

Research, Professor of Marketing and

Econometrics & Head of Department

of Marketing, Monash University,

Australia

Prof. Hamed M. Shamma

BP Endowed Chair and Associate

Professor of Marketing, School of

Business, The American University in

Cairo, Egypt

Head of Department, Department of

Marketing and Entrepreneurship,

University of Ghana, Ghana

Extraordinary Professor, North West

University Business School,

South Africa

Prof. Robert Ebo Hinson

Prof. Shankha Basu

Associate Professor of Marketing

University of Leeds, United Kingdom Senior Lecturer,

Oxford Internet Institute, University

of Oxford, UK

Wits Business School, University of

the Witwatersrand, South Africa.

Prof. Thomas Anning-

Dorson

Researcher at Fairwork Foundation,

Professor of Marketing & Founding

Director of the Centre for Business

Analytics, Melbourne Business

School, Australia

Prof. Ujwal Kayande Prof. Anne L. Roggeveen

Joint Editor-in-Chief, Journal of

Retailing, Charles Clarke Reynolds

Professor of Retailing & Marketing,

Babson College, USA

Prof. Aparna Labroo

Editor-in-Chief, Marketing Letters,

Professor of Marketing, Kellogg

School of Management,

Northwestern University, USA

Prof. Arvind Rangaswamy

Editor, Journal of Interactive

Marketing, Senior Associate Dean for

Research and Faculty & Anchel

Professor of Marketing, The Smeal

College of Business, Penn State

University, USA

Editor-in-Chief, AMS Review, Shidler

Distinguished Professor, Professor of

Marketing, University of Hawai'i, USA

Prof. Stephen L. Vargo

Regional Editor (Asia Pacific),

European Journal of Marketing, MSA

Charitable Trust Chair in Marketing,

Massey Business School, Massey

University, New Zealand

Prof. Malcolm Wright

Professor, Entrepreneurship and

Innovation, Head - IILM Centre for

Entrepreneurship Development and

Innovation, IILM University, Indiaz

Mentor for Change - NITI Aayog

Prof. Bindu Agrawal

Joint Editor-in-Chief,Journal of Public

Policy & Marketing, Professor,

Marketing, & Dean's Distinguished

Research Fellow, Colorado State

University, USA.

Prof. Kelly D. Martin

Prof. June Cotte

Co-Editor of the Journal of Consumer

Research, President, Association for

Consumer Research, Professor of

Marketing, Ivey Business School

Prof. Arti D. Kalro

Associate Professor, Shailesh J. Mehta

School of Management, IIT Bombay,

India

1. B2B and Sales

4. Cross-cultural and International Marketing

5. Conscious Capitalism Simulation Workshop (all day on the last day of the consortium). This will be

conducted by Prof. Ernest R. Cadotte and Prof. Bindu Agrawal.

9. Modeling and Empirical Analysis

8. Marketing Strategy

2. Branding and Brand Management

1. Five Master Classes by distinguished faculty members in various domains of marketing including

Qualitative Consumer Behavior Research, Theory Construction, Conducting rigorous and relevant

Research, Marketing Strategy Research, and Modeling & Empirical Research.

5. CSR and Cause-related Marketing

Registration closes on: 15th June 2021

3. Plenary and parallel tracks include sessions on research relevance, meet the editors, navigating through

academic career, manuscript writing, multi-methods research, and how to be an effective teacher.

4. Three informal Global Lounges in which participants will get an opportunity to interact, network, and

collaborate with fellow doctoral scholars and faculty across the world.

2. Three Global Cafés in which participants will be allocated rooms based on their research interests

and receive guidance from world-renowned mentors. These sessions will be coordinated by Prof.

Denish Shah.

Tracks

3. Consumer Behavior

6. Customer relationship/engagement

7. Innovation

Website: https://dc2021.jagsom.com/

10. Service Marketing

REGISTRATION FEE

INDIAN NATIONALS

Doctoral Scholars/Young Faculty of AIM Institutions: INR 3000

Doctoral Scholars/Young Faculty of other Institutions: INR 5000

OTHER NATIONALITIES

Doctoral Scholars/Young Faculty: USD 100

Apply to register for the Consortium by clicking this link: https://forms.gle/oTh3y4fYTsZN1xW6A

IMPORTANT DATES

Start of Registration: OPEN NOW

HIGHLIGHTS OF THE CONSORTIUM

6th AIM-AMA Sheth Foundation Doctoral Consortium

Host: Welingkar Institute of Management, Bangalore

Dates: January 5, 2018 - January 7, 2018

2nd AIM-AMA Sheth Foundation Doctoral Consortium

Host: IIM, Ahmedabad



Host: IMT, Ghaziabad



Host: Welingkar Institute of Management Development and Research, Mumbai


3rd AIM-AMA Sheth Foundation Doctoral Consortium

Host: IMT, Dubai


1st AIM-AMA Sheth Foundation Doctoral Consortium

Host: Alliance University, Bangalore

Dates: July 27, 2012 - July 29, 2012


Host: MICA, Ahmedabad



Host: BIMTECH, Noida


PAST EDITIONS

ABOUT

Founded in 2009, the Academy of Indian Marketing (AIM) is

a consortium of leading management institutions offering

world-class management education and research activities

through doctoral and equivalent programs. AIM was

conceived by two marketing scholars in two different

continents. Dr. Jagdish Sheth (Atlanta, USA) and Prof.

Neelemegham (India).

With Dr. Sheth and Prof. Neelamegham at the helm,

deans, and directors of India's top-rated business

schools/institutions were convinced that a common

platform was a boon to nurture the research activities in

the Marketing domain, leading to the formation of AIM.

On 21st May 2009 Academy of Indian Marketing was

registered and received the certificate of incorporation by

Registrar of Companies, Mumbai as a Not-for-Profit

company U/S.25 of Companies Act in India. Dr. Jagdish

Sheth – the Founder and Chairman is supported by the Co-

founders – Prof. Neelamegham, Late Mr. Rajeev Karwal,

and Dr. V. Kumar, and the Executive Director – Mr. Jayant

Shah. AIM has successfully hosted/supported various

conferences and doctoral consortium and is committed to

its vision and mission of promoting research in marketing

and promoting marketing as a discipline with active support

from academia and industry.

Various programs at JAGSOM include (1) PGDM/MBA: 2

Year residential Post Graduate Diploma in Management

/MBA with international super-specializations in

Martech, Fintech, Big Data Analytics, Digital

Transformation & HR (2) SpecX - offering experiential

specializations for new age roles: PGDM (Marketing),

Jagdish Sheth School of Management (formerly IFIM

Business School) is amongst the first 6 Business Schools

in India to have been awarded the AACSB accreditation.

Recently, IFIM Business School, now, Jagdish Sheth

School of Management (JAGSOM), has been ranked by

QS Masters in Marketing Ranking 2021 amongst the Top

100 such programs (in 51-100 band) in the World for its

PGDM (Marketing) program. It has also been ranked in

the 101-150 Band Globally in the QS Masters in Finance

Rankings for its PGDM (Finance) Program.

PGDM (Finance) and PGDM (Business Analytics) (3)

PGDM IB: Dual Degree Pathway Program in association

with State University of New York (Albany) and Sydney

Business School (UOW) (4) PGDM LFH: A unique learn

from the home program which brings in the experience

of learning from campus while at home and (5) BBA at

Vijaybhoomi University, Greater Mumbai, having

pathway options with ESCP Europe, ESC Rennes and

UOW Australia.

Actively engaged in research and consulting, JAGSOM

hosts several Centers of Excellence such as AIM-

Parasuraman Centre for Service Excellence. JAGSOM has

an elite set of international academic partners including

leading institutes such as ESCP-London, Darden School

of Business (University of Virginia), and McCombs

Business School (the University of Texas at Austin).

FORMERLY IFIM BUSINESS SCHOOL

The AMA-Sheth Foundation Doctoral Consortium is the

premiere consortium in the marketing discipline.

Consortium, beginning in 1966, has brought together the

very best doctoral students and faculty from business

schools around the world to share in a three-four day

event, exposing doctoral students to a rich diversity of

topics, methodological perspectives, and theories. The

AMA-Sheth Foundation Doctoral Consortium is designed

to spark creativity and insight by challenging students to

think outside of their existing paradigms and to broaden

their views on what constitutes excellent quality research.

The Consortium helps students make a successful

transition to their first faculty position by providing

guidance on research, teaching, and service. Students

interact with faculty scholars who have made important

contributions to the field and who are dedicated to

helping students become the next generation of leaders

in the marketing discipline.

ORGANISING COMMITTEE

Prof. Denish ShahBarbara and Elmer Sunday Associate Professor of

Marketing, Director of the Social Media

Intelligence Lab and Co-Director of the Marketing

(CMO) RoundTable, Georgia State University, USA

Co-Convenor, Doctoral Consortium

Chair- Global Café

Mr. Jayant ShahExecutive DirectorAcademy of Indian Marketing (AIM)

Co-Convenor, Doctoral Consortium

Associate Professor and Chairperson (Marketing),


Prof. M. Sivagnanasundaram

Mr. Geo George PhilipHead-Operations

Research Resource Centre


Business School Website: https://jagsom.com/

Doctoral Consortium Website: https://dc2021.jagsom.com/

E-mail: [email protected]

JAGDISH SHETH SCHOOL OF MANAGEMENT

#8 P & 9 P, KIADB Industrial Area, Electronic City Phase I,

Bengaluru, Karnataka 560100

9th AIM-AMA Sheth Foundation Doctoral Consortium

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