DÆ - Persuasive Games · PDF filePERSUASIVENESS B. J. Fogg - Captology The study of...
Transcript of DÆ - Persuasive Games · PDF filePERSUASIVENESS B. J. Fogg - Captology The study of...
Persuasive GamesProcedural Rhetoric
Ian Bogost
[ Insert coin ]
PERSUASIVE GAMES
Expressive Medium Persuasive Medium
PERSUASIVE GAMES
Bogost undersøger måden, hvorpå videospil opbygger argumenter og påvirker spilleren
Procedural Rhetoric
Expressive Medium Persuasive Medium
PROCEDURAL RHETORICProcedure Rhetoric
“[…] refers to a way of creating, explaining, or understanding
processes”
“[…] refers to effective and persuasive expression”
Procedural Rhetoric “[…] practice of using processes
persuasively”
VISUAL & DIGITAL RHETORICVisual rhetoric
- Det visuelle aspekt af f.eks. et computerspil.
Digital rhetoric - Handler om kode, computerens processer, computerens evner og muligheder, og den kontekst det digitale bruges i. Eksempler er Facebook og blogs.
PROCEDURAL REPRESENTATION
Forklarer processer med andre processer
Bogost: kun computer software kan repræsentere processer med processer - software omdanner kode til noget visuelt
PERSUASIVENESSB. J. Fogg
- Captology
The study of computers as persuasive
7 types of persuasive technology tools
Reduction
Tunneling
Tailoring
Suggestion
Self-Monitoring
Surveillance
Conditioning
EXAMPLEArma 3
EXAMPLE
Reduction
Tunneling
Tailoring
Suggestion
Self-Monitoring
Surveillance
Conditioning
Arma 3
Vil synet på “persuasive games” inden for videospil ændre sig i fremtiden? For eksempel på grund af VR(?)
QUESTION