Sheraton, Dallas April 11-13 2018

Personal Branding:

It's about Selling Yourself

John W Murdock

Personal Branding: It’s About Selling Yourself

John W Murdock - MY TRANSITION… MY BRAND- IMPACTS of DIGITAL TRANSFORMATION- FULL CONTEXT of IN-TRANSITION- PEOPLE, PROCESS and PRODUCT - NETWORKING TACTICS

My Transition

Journey to IT Executive

President IT Solutions

Business Development Executive

Executive Search

= My Brand

Senior Leadership Churn

Increasingly, the ‘C’ in CIO

Stands for ‘C’Ya Later’

“More than half of the CIOs...

say they expect to leave

within the next three years ...

or less”

“Technology is no longer the

way we run a business, … it is

the business.”

… WSJ Mar 6, 2018

Impacts of Digital Transformation

“By 2020, the number of

companies who have

deployed a digital platform

will have more than

doubled to 60% of

organizations.”

Transition Stages

In-Transition

Expect-to-be In-Transition

Wanna-be In-transition

Alumni

Career Search

People

ProcessProduct

(You)

Networking Leading to Collaboration

HMG, Evanta, PremierCIO

Industry Sector Focus

Transformational Focus

Functional Focus

Collaboration = Networking

w/o Commitment

Giving, Helping, Assisting, Donating,

Sponsoring,

Women in Science and Engineering

(WISE)

SIM … STEM Initiatives

Michigan Council of Women in Technology

Apparo (Charlotte), TechBridge (Atlanta)

Your Elevator Pitch … PAR

Problem Statement

Actions Taken

Result in Business Metrics

Ultimate Networking Goal: Informational 1-1

SEEK INSIGHTS

DO NOT ASK FOR A JOB

DIALOGUE

LISTEN 2/3S

SAME AS INTERVIEW

USE YOUR PARS

RESEARCH

QUESTIONS

AGENDA

FOLLOW-UP … CULTIVATE

MAKE IT EASY TO START

LinkedIn

Marketing on LinkedIn

More Than Your Social Resume …

Markets Your Brand

Marketing You As The

Product

Significant Accomplishments

(Your PARs)

The First PlaceReviewed By

Hiring Executives, Recruiters

Beyond LinkedIn

SPEAKING ENGAGEMENTS

ADVISORY BOARDS

NON-PROFIT BOARDS

BLOGS

PERSONAL WEB PAGE (namechk.com)

SOCIAL MEDIA - TWITTER, FACEBOOK, INSTAGRAM, etc.

Networking with Vendors and Recruiters

Vendors can be your

friend

Recruiters can provide a significant

edge

• Branding is quite simple … who knows you and what they know about you … And (importantly) if you don’t do anything about it, its happening anyways … You must be proactive about your brand.

… Michael Milutis, CAI

Questions | Followup John W Murdock, Partner

Executive Search Partners

jmurdock@execsearchpartners.com

Cell (941) 730-9173 | Twitter @murdockjw

LinkedIn.com/in/johnwmurdock

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