Presented by: Stephen Webb

Perpetual Marketing

Strategic Strategic Positioning Positioning The Three Step Formula to Creating Your

Own Offer

The internet is packed FULL of “me-too” marketers.

Meaning they all look & feel about the sameThey claim to be successful, but they’re all “leading” with someone else’s product They have yet to find a way to separate themselves from the herd!

So I specifically designed this training in order to help YOU understand how to:

Strategically Position yourselfHow to create your own lead in or frontend offer How to set yourself apart from the tens of thousands of other online businesses

So whether you’re just getting started with your online business or you’re still trying to figure things out …This information is perfect for YOU!

I’m going to show YOU how to bridge the GAP between where most online marketers are right now, to the place where the TOP online marketers are achieving so much success!

Lets start by comparing an online business to traditional brick & mortar / offline business.

Even though the locations are different – the reasons that people buy from a business are pretty much the same

VS.

They like the people and the fast friendly serviceMaybe they like the store quality and quality of their products The staff is knowledgeable and they know what they’re doingAnd they trust them

It boils down to Know, Like and Trust!

Whether a business is online or offline, the common denominator since the beginning of time is that people buy from people

Whether you’re offline or online, these principles apply.

The key is getting people into your marketing funnel so they can begin to

know like and trust you! It’s important to understand this concept,

so let me give you an example…

So one day you see an ad that Best Buy is having a huge sale on a particular DVR. You’ve been wanting a DVR for a long time but you were waiting for just the right time to buy it – so once you’ve seen the ad you hurry to Best Buy to purchase one before they’re all gone.

This is known as a frontend offer

Alright, so let’s take a look at what else happens while we’re at Best Buy

purchasing the DVR

You probably continue to shop and end up purchasing more items. Now these additional items weren’t necessarily on sale, but you became comfortable shopping there, because of the trust they’ve gained by offering you such a great deal. And now you’ve made a conscious decision to purchase more.

These additional items are know as the backend offers

Alright, so what does all this mean?

Best Buy used the DVR as a frontend offer

In truth; they probably barely broken even and may have even taken a strategic loss on that DVR. (Also known as a “Loss Leader”) And the reasons businesses do this is

really very simple: to get you into their marketing funnel where they have the

chance to develop the relationship more!

Remember; people buy from people!By taking a loss of offering a free or low-

cost incentive, they now have the opportunity to…

Introduce you to their friendly & knowledgeable staffExperience the quality of their productsYou saw the Geek Squad – which helps to establish their credibility as an computer & electronics resource – and this sets them apart from their competition Begin to build a relationship with you

And???

Chances are you stayed longer than you originally planned and bought more items (Remember the Backend Offer?).You may have also chatted with the Apple Sales Rep, and even chatted with the guy or gal selling the 60” Flat Panel TV (future Backend Sales Opportunities for Best Buy!)

So you’ve probably figured it out by now that Frontend Offers are what gives retailers an opportunity to show off their store and to start building relationships with their customers…

And that Backend Offers are where they make their profit…

So in a nutshell – most of what I just covered could be categorized into these four areas: MarketingRelationship Building Branding

Strategic Strategic Positioning Positioning

So how would this apply to online marketing, where you aren’t able to be

there in person?

How can you use the same principles to engage with your customers online?

So with the example of Best Buy you were able to go in and see the product and talk to the staff.

With Online Marketing the NUMBER #1 method of converting leads into sales is through Webinars (both live & replays) and Video Sales Letters! These alone have a conversion / sales rate of upwards to 30 – 40%

Frontend Offer

Backend Offer

Primary Offer

There may be a small

associated with some

Process as it Applies to Online Marketing

More Free Content

If you’re in this for the long haul – pay very close

attention!!

Strategic Strategic Positioning Positioning

Remember, People Buy From People

The biggest mistake that Online Marketers make is not positioning themselves properly

They’re promoting someone or something else and not keeping themselves up front as much as possible – so people don’t even know who they are!

Strategic Positioning Strategic Positioning

Strategic Positioning Strategic Positioning

In order to be successful with your Online Business, you need to put YOURSELF up

front!

You have to have your face, name or brand in front of the people you are trying

to sell to at all costs.

What the Web doesn’t need is another faceless, nameless, me-too marketer!

However, many people don’t want to conduct their own Live Webinars – and

that is completely fine!

Strategic Positioning Strategic Positioning

Because you don’t have too! There are ways around this.

But the bottom line still remains that if you want to be successful with Online Marketing and if you’re in this for the long haul – you just need to position

yourself properly.And it’s not nearly as difficult as you

may think!

Strategic Strategic Positioning Positioning

And once you’ve learned how to do this – you’ll see it as the Game Changer

that it really is!

Strategic Positioning Strategic Positioning

I’ve put everything that I just covered in this presentation into ONE accelerated /

comprehensive training package

So I’d like to introduce you to Perpetual Marketing Game Chang !!

Game Game ChangerChanger

I’ve developed a instructional system along with a series of videos that breaks Strategic Positioning down into three basic levels

Strategic Strategic Positioning Positioning

LEVEL 1

LEVEL 1

HOW to position YOURSELF as a leader!HOW to add Value to YOU thus becoming “the coach” that they want to follow!HOW to position your ads on FB, BING, and other platforms - putting YOU up front of ANY offer!HOW to make YOUR OWN introduction Videos! HOW to correctly position yourself on the phone and have your prospects feeling like it’s privilege that you called them!

Teaches you strategies that show you:

LEVEL 1

Teaches you the BluePrint to the Marketing Funnel that you need to use to Position YOURSELF upfront of ANY offer!

LEVEL 2

Teaches you how to:

LEVEL 2

Create YOUR OWN Self Branded Frontend Offer – This puts YOU in a category reserved for only those in the TOP 3-5% of Internet Marketers!Create YOUR first product or frontend offer - in as quickly as one weekend!Give prospects something tangible that YOU have done that will touch all of their senses and give them a sense of what you have to offer!

Teaches you how to:

LEVEL 2

To create and edit YOUR OWN training videos to sound like a PRO and avoid the stress of conducting Live Webinars – Even if you’re a newbie!!

Teaches you how to:

LEVEL 2

To drive traffic to YOUR OWN Free Frontend offer!

LEVEL 3

Level 3 is intended to help you Master the “Frontend Offer” and develop YOUR OWN Products that people will actually Purchase!! Mastering this level – you’ll be putting yourself on the fast track to becoming one of the TOP “1%” in Internet Marketing…

LEVEL 3

LEVEL 3

Teaches you how to:

Create and position YOUR OWN value driven products!

LEVEL 3

Teaches you the Blue Print for the Marketing Funnel used to Sell YOUR OWN “Paid Offer.”

LEVEL 3

Shows you:

How to add and manage YOUR OWN Affiliate Marketers!What to charge for your products & how to Get Paid!!

Complete Comprehensive Training System!!

UNLIMITED ACCESS MEMBERSHIP WEBSITE

BonusBonus 10 page professional quality report Branded with YOUR Picture! This gives you an additional frontend offer PLUS 12 sequential Auto Responder emails to call your own – Educational / Content on Webinars

FREE REPORT!!

Simply download the report

Eight designs to choose from

+

Complete Comprehensive Training System!!

With Unlimited Access to the Game Changer Membership Website -- PLUS the BONUS of the Branded Report & Auto Responder

SO WHAT ARE YOU GOING TO PAY FOR THIS COMPLETE, TURNKEY PACKAGE?

$97$97This makes you a 100% vested member.

NO annoying recurring charges!

Entire Package For

And…

For any Perpetual Marketing Game Change that you sell … you receive a

$50 $50 CommissioCommissio

nn

Perpetual Marketing Game Perpetual Marketing Game Changer Changer

So what are you waiting for? Start

positioning your business

today!