How Social Media Impacts Marketing's Bottom Line

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Anoop Sahgal Digital Marketing, Adobe Systems

description

Companies know they need to incorporate social media to reach new, existing, and potential customers and to demonstrate business impact, yet many are uncertain about how to go about it. How does e-commerce slot into the new medium? Will implementing marketing campaigns—or even e-commerce storefronts across social media channels—pay off financially? The good news is that social media is maturing quickly, and solid solutions exist to help achieve ROI.

Transcript of How Social Media Impacts Marketing's Bottom Line

Page 1: How Social Media Impacts Marketing's Bottom Line

Anoop SahgalDigital Marketing, Adobe Systems

http://www.cmo.com/strategy/social-monetization-measuring-its-impact-bottom-line
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