Greg Cangialosi

Email Marketing’s Role in New Media

Email facts.Marketing 2.0.

Tactical.Discussion.

Email is not dead.

Email is THE dominant app.

92% of adult internet users send or read email daily.

– PEW Internet 12.07

For every dollar spent on email marketing in 2007, marketers can expect an estimated $48.29 ROI.

- DMA (2007)

Social.Marketing.

Transactional.

Publishing is Marketing 2.0

What is your company publishing?

Think about behavior.

Email

RSS (Really Simple Syndication)

Social Web

Email is the currency of all accounts.

- Christopher S. Penn

The only commonality in a web 2.0 world

Leveraging Email.

Permission is paramount.

Tell them what to expect.

Maximizing the Medium

•Email Newsletters

•Promotion / Marketing / Alerts

•Customer / Audience Surveys

•RSS to Email (don’t leave it at that)

•Develop supporting content

Cross-pollinate content.

Email is the driver.

Campaign Components

•From Line

•Subject Line

•Copy

•Imagery

•Call to Action

•Landing Page

• Builds Loyalty / Mindshare.

• Drives eyes & ears / Dialog.

• Relevant and timely.

• Highly trackable.

• Test, test, test.

Key Benefits

Email is the “digital glue”

of it all.

Thank You.Greg Cangialosi

greg@blueskyfactory.comwww.thetrendjunkie.comwww.blueskyfactory.com

www.twitter.com/gregcangialosi