Your people are you brand

Traditional approaches are outdated

replaced by peer to peer interaction

the control is lost

Hire the right people for success

Build an employer brand?

NOOOOOOOOOOOOO!!!!!!!!!!!!!!!!

The journey

If the people are your brand, then…

…treat them like citizens

Freedom versus Liberty

Freedom

“For the Norse, Anglo-Saxon, Dutch and other Germanic tribes of northern Europe, “freedom” was a birth right of free peoples, which they considered themselves to be. Individuals might have differences in status and wealth, but all were literally “born free.” All were equal before the law and all had come into the world possessing “rights” that had to be mutually respected on threat of banishment.”

Colin Woodward: “American Nations – a history of the eleven rival regions in North America

Liberty

“The Greek and Roman political philosophy…assumed the opposite: most humans were born into bondage. Liberty was something that was granted and was thus a privilege, not a right. Some people were permitted many liberties, others had very few, and many had none at all. …Liberties were valuable because most people did not have them and were thought meaningless without the presence of a hierarchy.“

Colin Woodward: “American Nations – a history of the eleven rival regions in North America

Leadership

Citizenship

Culture

Culture can be managed

You don’t think so?

Yes, it can

John Balmer’s ac2id approach

Establish your values

Transfer values into behaviours

From customer centric to people centric

Bringing it to live

Using modern techniques

A tech stack for culture

Thank you.

@FelixWetzel