How to build, manage, measure brand equity?
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Transcript of How to build, manage, measure brand equity?
Drivers of brand equity
Choosing brand elements
Designing marketing activities
Linking it to other entities
Nike’s distinctive ‘swoosh ’ logo with the winning theme like “Just do it” has played a successful role in its marketing campaign.
Johnson & Johnson holistic marketing campaign including distinct visual elements of packaging.It is further exemplified in its tagline “ The language of Love, the world over”.
Brand revitalizationHarley regained its market leadership by moving back to it’s basics and living up to it’s customer’s expectations in terms of product performance.
CREDITS :• http://graphics8.nytimes.com/images/2011/10/04/
technolog/bits-apple1/bits-apple1-custom1.jpg• https://h2savecom.files.wordpress.com/2012/07/jj-rebate.jpg
?w=522&h=217• http://feelgrafix.com/948334-harley-davidson.html• https://randallbeard.wordpress.com/tag/brand-equity/