eCommercePractical Internet Strategies to Sell Your

Products and Yourself

Presented by Dan Bond

Sponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center, 

Delaware Technical Community College (Terry Campus) and USDA Rural Development 

February 2010

Wonderful, you came back for more!

Niche Marketing

Finding Your Niche

• Identify an interest -- ideally one related to yourself, your experiences, your talents, your location, etc.

• Identify a niche with sufficient market demand.

• Discard niches where there is already too much competition.

• Make sure that the niche can become a profitable business.

Profit Margins

• Wholesale price• Location of supplier• Price points• Price competition• Information value added• Weight to value ratio • Shelf life• Market trends• Supply constraints

www.practicalecommerce.com

Website Shopping Cart

Equipment

Products

Payment System

Delivery Services

Photography

Information Management System

Accounting System

Equipment, Software, Communications

   

Domain Names

www.ladybug-shop.comwww.turtle-treasures.comwww.mispillion.com

What's in a name?

Domain Name Selection

• Short• Memorable• Easy to spell• Discribes your business or product• Contains key words• Has best name extension possible

.com.net.org.edu.gov.mil

Top Level Domain Names

Domain Name Selection Aids

     

This could be yummy!

Domain Name Registration

             

Websites

Website Options

Rent it

Build it yourself

Have it built for you

Rent Your Website

Build Your Website Yourself

Website Development Companies

Choosing a Shopping Cart

• Product capacity• Photo capacity• Inventory tracking• Affiliate program links• Discounting & customer loyalty programs• Search-engine friendliness• Shipping Options• Payment Processing Options• Report Generation • Technical Considerations• Support• Cost

Payment Options 

Credit Card Processing

Is everyone still awake!!!!!!!!!!!!!

Essential Photo Euipment

Carriers

The Most Important Parts:

• Choosing your niche

• SEM & SEO

• Continually expanding your market with Social Media and other tools

"If you build it, they will come."

Search Engine Marketing

Search Engine Optimization

Comparison of SEM & SEO

Search Engine Marketing

Meet my best friend!

Paid & Organic Search Results

URL

Uniform Resource Locator 

It points to a specific "page" on a website.

Examples:

http://www.ladybug-shop.com    LadyBug Shop Home Page

http://store.ladybug-shop.com/index.cfm?fuseaction=catalog.prodInfo&productID=1742&categoryID=28

Fuzzy Ladybug Slippers for Children page

Search Engine Optimization

Alexa.com

Website Evaluation

The LadyBug Shop website (www.LadyBug-Shop.com) 

was awarded a grade of 97 by Website Grader.

HOMEWORK?

Use www.websitegrader.com to do an evaluation report on your website.

Who turned out the lights????