Part 4: FutureM: Future Face of Digital Business by David Cancel

Lifecycle Marketing

The Future Face of Digital BusinessCambridge, MA, October 2010

David Cancel

The Future of Online Marketing is Now

Online Marketing Paradigm Shift

Outbound• “Visitors” not People• Display & Search Advertising• What’s a Conversion?• Website• Get more Pageviews

1st Generation

Inbound• “Leads” not People• Content Generation• SEO Black Magic Hacks• Convert via Brute Force• Acquisition not Conversion• Website + Social Media• Get more Leads

2nd Generation

1st Generation

Inbound• “Leads” not People• Content Generation• SEO Black Magic Hacks• Convert via Brute Force• Acquisition not Conversion• Website + Social Media• Get more Leads

2nd Generation

Lifecycle• People & Customers• Your Brand is Everywhere• The Message is the Product• Service not Marketing• Referrals not Affiliates • Conversion not Acquisition• Get more Customers

3rd Generation

Marketing 1.0: Outbound Marketing

Marketing 1.0 Outbound Marketing

Marketing 2.0: Inbound Marketing

Marketing 2.0 Inbound Marketing

Marketing 3.0: Lifecycle Marketing

Marketing 3.0 Lifecycle Marketing

by Kathy Sierra

PassionateCompany

PassionateCustomer

PassionateService

by Joshua Porter

InboundMarketing

LifecycleMarketing

Outbound Marketing

Lifecycle Marketing: Get Started

Components of Lifecycle Marketing

CustomerAnalytics

RelevantMarketing

CustomerService

Customer Analytics

Relevant Marketing

Customer Service

Happy Customer

David Cancel

Twitter: performablehttp://www.performable.com

Thank You!

Part 4: FutureM: Future Face of Digital Business by David Cancel

Technology

Transcript of Part 4: FutureM: Future Face of Digital Business by David Cancel

FutureM 2014 Keynote - RAJA RAJAMANNAR, CMO, MasterCard

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FutureM 2014 - How Enchanted Objects Will Transform Our Relationship to Technology & How Brands Connect with Consumers

FutureM 2014 - The Idea is the Easy Part: Selling Innovative Ideas

FutureM 2014 - TV With a Turbo Shot: Why Fans Crave Dunkin' Donuts + Social TV

FutureM 2014 - Culture Matters: The Essential Elements of a Winning Organization

David Cancel - June 2010

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