FutureM 2014 Keynote - RAJA RAJAMANNAR, CMO, MasterCard
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Keynote #FUTUREM Raja Rajamannar @RajaRajamannar CMO MasterCard
description
FutureM 2014 Speaker: Raja Rajamannar (@RajaRajamannar) Chief Marketing Officer, MasterCard In his talk, Raja Rajamannar, CMO of MasterCard will highlight the evolution of marketing and how MasterCard has applied its insights and learnings to the world renowned Priceless platform - which today spans 112 countries and 53 languages. In some respects, a contrarian case study that highlights how a solid campaign can stay relevant and evolve, even at 17 years-old. With a focus on advertising, sponsorships, promotions, research, insights, and digital and consumer marketing initiatives, Rajamannar has been able to innovate across a wide range of marketing functions. Rajamannar is one of the world’s foremost experts on helping to build successful, sustainable global brands. His insights are applicable for all attendees, from scrappy startups to major corporations. The tenants remain the same – stay nimble and stay ahead of the curve.
Transcript of FutureM 2014 Keynote - RAJA RAJAMANNAR, CMO, MasterCard
Keynote
# F U T U R E M
Raja Rajamannar@RajaRajamannarCMOMasterCard
Evolving BrandsRaja Rajamannar
Chief Marketing Officer
Agenda
The transforming landscape of marketing
Evolving Priceless
MasterCard at work
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Agenda
The transforming landscape of marketing
Evolving Priceless
MasterCard at work
LOGIC
DATA
CONNECTIONSEVOLUTIONOF THE MARKETING LANDSCAPE
EMOTIONS
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MARKETING 1.0
THE ERA OF LOGIC
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MARKETING 2.0
THE ERA OF EMOTION
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MARKETING 3.0
THE ERA OF DATA
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THE ERA OF MARKETING 4.0
CONNECTIONS
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Agenda
The transforming landscape of marketing
Evolving Priceless
MasterCard at work
Years Countries Languages
A Timeless and Dynamic Campaign
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Experiences matter more than things
Rooted in what matters to people
Source: Yankelovich Monitor, 2012, Total Affluent
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Experiences matter more than things.
That's MasterCard. That's Priceless.
From observing Priceless moments… …to enabling Priceless experiences
Evolving to connect with a new generation of consumers
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Agenda
The transforming landscape of marketing
Evolving Priceless
MasterCard at work
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Four Powerful Platforms
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Thank you
