Post on 19-Jun-2015
description
Alan J. Bauman, M.D – Medical Director Bauman Medical Group, P.A. Boca Raton FL
Consulting Division
HAIR THICKENING CLINICAL TRIAL
rev 3.21.2013
HAIR THICKENING CLINICAL TRIAL
BIO / OVERVIEW • Alan J. Bauman, M.D.
• New York Medical College
• Beth Israel Medical Center – General Surgery
• Mt. Sinai Medical Center – General Surgery
• Eastwood Medical Center – Hair Transplantation
• Diplomate, American Board of Hair Restoration Surgery
• Recommended, American Hair Loss Association
• Member, International Society of Hair Restoration Surgery
HAIR THICKENING CLINICAL TRIAL
ALAN J. BAUMAN, M.D. “IN THE NEWS”
• CNN, MSNBC, FOX News, NY Times, WSJ, Men’s Health, Women’s Health • W, Vogue, Elle, Cosmo, Redbook, Harpers Bazaar, Newsweek, USA Today • CBS Early Show, NBC Today Show, ABC Good Morning America, Extra!, Access Hollywood • Telemundo, Il Terreno (Milan), Plastica y Estetica (Sao Paolo), China Daily (Bejing)
HAIR THICKENING CLINICAL TRIAL
BAUMAN MEDICAL GROUP – BOCA RATON
• Est 1997 – Hair Restoration for Men and Women • Currently: 1000 new patients/yr - 50:50 male/female • Medical Evaluations, Diagnostics, Genetic Testing, Research • Multi-Therapy Regimen
• ~250 hair transplants / year • 250,000 tabs of finasteride / year • >12,000 ml/month of compounded minoxidil • Hundreds of LaserCaps / year • >3000 HairCheck Trichometry measurements • Hair care for thinning hair • Nutrition & more…
HAIR THICKENING CLINICAL TRIAL
HAIR THICKENING CLINICAL TRIAL • ~100 Women with thinning hair, ages 35+ • Caucasian, African-American, Latino • 12 week product trial – one application daily; 6+12 wk f/u
• “blank bottle” - Participants did not know the brand • Radio, TV, referrals, social media & PR recruitment
• Self-Evaluation/Feedback forms
• HairCheck (HMI cross-section hair bundle trichometry) • HairScan (single strand sequential hair diameter scanning) • Global Photos
• Results / Case Studies
• MD’s Recommendations / Comments
HAIR THICKENING CLINICAL TRIAL
RESULTS: HAIR THICKER?
83% (4 out of 5) participants said their hair felt thicker!
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Much Better Somewhat Bettter About the Same Somewhat Worse Much Worse
Thickening Performance Compared to Usual Product
HAIR THICKENING CLINICAL TRIAL
RESULTS: EASE OF USE?
99% of participants said it was “easy to use!”
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Extremely Easy Very Easy Somewhat Easy Not Very Easy Not At All Easy
Ease of Use
HAIR THICKENING CLINICAL TRIAL
RESULTS: NEW & DIFFERENT?
100% of participants said it was ‘new and different!’
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Extremely New/Diff Very New/Diff Somewhat New/Diff Slightly New/Diff Not At All New/Diff
New & Different?
HAIR THICKENING CLINICAL TRIAL
RESULTS: OVERALL RATING?
99% of participants rated it “good” to “excellent!”
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Excellent Very Good Good Fair Poor
Overall Rating
HAIR THICKENING CLINICAL TRIAL
FEEDBACK (HAIR EFFECTS) • Does not weigh down the hair
• Hair feels thicker, more manageable
• Hair looks better, feels stronger yet softer
• Easier to style
• Hair looks fuller, wavier.
• Hair grew. Less breakage.
• Hair appears to be thicker
• More volume, more body
• Can’t see scalp as much
• I went from constantly seeing my scalp to not noticing it!
HAIR THICKENING CLINICAL TRIAL
FEEDBACK (VALUE)
• Improves my morale and mood
• I have seen dramatic results
• Love the way my hair behaves
• Makes me feel confident
• Would pay $15-20/bottle, $30/bottle, $49.99/bottle…
• This product makes me feel better about myself and in control of my hair loss
• I can still get it, right?
HAIR THICKENING CLINICAL TRIAL
CONCLUSIONS
• Hair Thickener provided a positive benefit for most users in the trial
• Even if HMI did not increase, benefits were noted by most users
• Very few participants disliked the product – most liked the benefits
• Hair Thickener added another dimension of “hair management” to our current offerings
• Ease of use
• Improvement in cosmetic condition of hair / manageability
• Improvement in scalp coverage
• 4 out of 5 users reported that their hair felt thicker
• Provided psychological boost to many participants