Panel: Combating Public Perceptions

Jeff Bishop, Forest Nova Scotia

Mike Legere, Forest NB

Chrystiane Mallaley, NATIONAL Public Relations

What’s the most trusted brand in Canada?

Top companies by reputation in Canada (2018)

Source: Leger and The Globe and Mail

Majority of Canadians don’t trust government, business, media or NGOs

Lessons learned about trust in forestry

Use false perceptions as engagement opportunities

Perception: “Forestry doesn’t mean anything to me”

F

Perception: “Forestry is an industry in decline”

Perception: “Forestry isn’t innovative or collaborative”

What we all need to do

Tell your story

Advocate for this sector

Build relationships

Questions & discussion

Thank you!