Palm Springs, CADOFL – April 28, 2011

Palm Springs DOFL featured 36 participating restaurants, which represented our largest restaurant showing in out 6 year history.

We added 7 new restaurants over 2010, and we anticipate adding 3-5 more restaurants in 2012.

Revenue was:Envelopes: $ 26,630.00Restaurants: $ 60,592.00Sponsorships: $ 35,000.00

Total: $122,222.00

*representing a 6.4% increase over 2010 revenue.

Restaurant results:Our top restaurant contributed $16,000, and our top 23 restaurants all achieved $1,000.00 or greater.

Media Plan

Social Media Email

Social Media Tips

Outlook Contacts Data Importing

Print CreativeDOFL POSTER WITH & WITHOUT RESTAURANTS.

RACK CARD W/RESTAURANTS

Creative

NEWSPAPER ‘PEEL BACK’ ONLINE ADDay of Event

“It’s a Wrap”Party Invitation

“It’s a Wrap” Smirnoff Drink Menu

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