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Owned MediaDoctrine

Ver.1.02

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TABLE OF CONTENTS

WordPress

1

2

3

4

5

6

2

7

3

SNS

Facebook Instagram

4

PDF

Google

CHAPTER ONE

5

Owned Media

Owned Media:

Facebook Youtube

LINE Facebook Twitter Youtube

6

3

Owned Media Paid Media

Earned Media

SNS

7

Owned Media

Paid Media

Earned Media

Owned Media ...

Content Hub

Content Marketing Hub

Your content hub is the home of your content marketing efforts.

A content marketing hub is a brand-owned, digital destination, where brands act

like publishers.

8

•

•

•

•

•

•

•

•9

10

CHAPTER TWO

11

Youtube

3

12

PPC Google

1

Instagram

Owned Media

13

14

YES

SNS

Owned Media

SEO

M A

Owned Media

Google

15

PDCA

16

CHAPTER THREE

17

JUNICHI

68

18

Google

19

•

•

•

•

web EC

Wordpress

20

WordPress

CHAPTER FOUR

21

WordPress

WordPress

W3Techs 25 WordPress

WordPress

5

2017 8 51600

22

23

3

The New York Times

WordPress

WordPress

24

CMS HP 57.4

4 6

WordPress

60 WordPress

Udemy

CHAPTER FIVE

25

26

5

27

1.Physiological needs 2.Safety needs 3.Belongingness

Love need ( ) 4.Esteem needs

5.Self-actualization

1 1

1 5

28

Q A

29

Yahoo! Q A

Yahoo!

https://chiebukuro.yahoo.co.jp/

OK WAVE

https://okwave.jp/

Google

SSL not provided

Google Search Console

5

30

Content Marketing Institute

Content marketing is a strategic marketing approach focused on

creating and distributing valuable, relevant, and consistent content to

attract and retain a clearly defined audience — and, ultimately, to

drive profitable customer action.

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32

The aim of marketing is to know and understand the customer so well

the product or service fits him and sells itself.

4200

1895 28

Deere & Company John Deere

The Furrow

40 150

33

34

The Best Content Marketing Infographics on the PlanetThe Furrow Magazine JohnDeere.com

35

Google

hubspot 2012

52%

Inbound Leads Cost 61% Less Than Outbound

36

•

E-book

•

Instagram Pinterest

•

Youtube Vimeo CM

•

•

•

3

•

•

•

37

38

45

35

1. Q&A

2.

3.

4.

5.

6.

7.

8.

9. SEO

10.

10. 10

11. 100

12.

13.

14.

15.

16.

17.

18.

19.Facebook

20.

21.

22. SNS

23.

24.

25.

26. PDF

27. eBook

28. 101 list

29.

30.SNS

31. URL

32.

33.

34. URL

35.

39

CHAPTER SIX

40

3

SEO

SNS

SEO SNS

41

42

LIG LIG

https://liginc.co.jp/

Web LIG

2015 7 600 PV

2014 5

LIG 7

LIG 7

43

TABI LABO

http://tabi-labo.com/

TABI LABO

Facebook

7

600

44

3 TechCrunch Japan

http://jp.techcrunch.com/

TechCrunch Japan

TechCrunch Japan

Facebook Twitter

45

http://www.skincare-univ.com/

Beauty & Co.

https://www.beauty-co.jp/

- LIFE

https://www.raycop.co.jp/life/

CARRER HACK

http://careerhack.en-japan.com/

type

http://type.jp/et/feature/

https://www.mwed.jp/

http://gaiax-socialmedialab.jp/

SEO HACKS

https://www.seohacks.net/blog/

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CHAPTER SEVEN

47

16

WordPress

Facebook Twitter SNS

Google

Ebook

48