Owned Media DoctrineCHAPTER ONE H 5 AÿG8G4G GWGoGUG1G0AÿG" 8G FÖFéG ·FÝFÜ 3ÿ pF¹ FíG FíG...
48
- 䜰䞁䝖䝺䝥䝺䝘䞊㏻ಙ♫- Owned Media Doctrine 䛿 䛿䛨䜑䛶䛾䜸䜴䞁䝗䝯䝕䜱䜰 Ver.1.02 1
Transcript of Owned Media DoctrineCHAPTER ONE H 5 AÿG8G4G GWGoGUG1G0AÿG" 8G FÖFéG ·FÝFÜ 3ÿ pF¹ FíG FíG...
- -
Owned MediaDoctrine
Ver.1.02
1
TABLE OF CONTENTS
WordPress
1
2
3
4
5
6
2
7
3
SNS
Facebook Instagram
4
CHAPTER ONE
5
Owned Media
Owned Media:
Facebook Youtube
LINE Facebook Twitter Youtube
6
3
Owned Media Paid Media
Earned Media
SNS
7
Owned Media
Paid Media
Earned Media
Owned Media ...
Content Hub
Content Marketing Hub
Your content hub is the home of your content marketing efforts.
A content marketing hub is a brand-owned, digital destination, where brands act
like publishers.
8
•
•
•
•
•
•
•
•9
10
CHAPTER TWO
11
Youtube
3
12
PPC Google
1
Owned Media
13
14
YES
SNS
Owned Media
SEO
M A
Owned Media
15
PDCA
16
CHAPTER THREE
17
JUNICHI
68
18
19
•
•
•
•
web EC
Wordpress
20
WordPress
CHAPTER FOUR
21
WordPress
WordPress
W3Techs 25 WordPress
WordPress
5
2017 8 51600
22
23
3
The New York Times
WordPress
WordPress
24
CMS HP 57.4
4 6
WordPress
60 WordPress
Udemy
CHAPTER FIVE
25
26
5
27
1.Physiological needs 2.Safety needs 3.Belongingness
Love need ( ) 4.Esteem needs
5.Self-actualization
1 1
1 5
28
Q A
29
Yahoo! Q A
Yahoo!
https://chiebukuro.yahoo.co.jp/
OK WAVE
https://okwave.jp/
SSL not provided
Google Search Console
5
30
Content Marketing Institute
Content marketing is a strategic marketing approach focused on
creating and distributing valuable, relevant, and consistent content to
attract and retain a clearly defined audience — and, ultimately, to
drive profitable customer action.
31
32
The aim of marketing is to know and understand the customer so well
the product or service fits him and sells itself.
4200
1895 28
Deere & Company John Deere
The Furrow
40 150
33
34
The Best Content Marketing Infographics on the PlanetThe Furrow Magazine JohnDeere.com
35
hubspot 2012
52%
Inbound Leads Cost 61% Less Than Outbound
36
•
E-book
•
Instagram Pinterest
•
Youtube Vimeo CM
•
•
•
3
•
•
•
37
38
45
35
1. Q&A
2.
3.
4.
5.
6.
7.
8.
9. SEO
10.
10. 10
11. 100
12.
13.
14.
15.
16.
17.
18.
19.Facebook
20.
21.
22. SNS
23.
24.
25.
26. PDF
27. eBook
28. 101 list
29.
30.SNS
31. URL
32.
33.
34. URL
35.
39
CHAPTER SIX
40
3
SEO
SNS
SEO SNS
41
42
LIG LIG
https://liginc.co.jp/
Web LIG
2015 7 600 PV
2014 5
LIG 7
LIG 7
43
TABI LABO
http://tabi-labo.com/
TABI LABO
7
600
44
3 TechCrunch Japan
http://jp.techcrunch.com/
TechCrunch Japan
TechCrunch Japan
Facebook Twitter
45
http://www.skincare-univ.com/
Beauty & Co.
https://www.beauty-co.jp/
- LIFE
https://www.raycop.co.jp/life/
CARRER HACK
http://careerhack.en-japan.com/
type
http://type.jp/et/feature/
https://www.mwed.jp/
http://gaiax-socialmedialab.jp/
SEO HACKS
https://www.seohacks.net/blog/
46
CHAPTER SEVEN
47
16
WordPress
Facebook Twitter SNS
Ebook
48
