Produced by—Michael Watts, Product Owner: Bromley MyLife,

April 2016

The beginning of our Transformation:

How do we become more than a website?

To help us transform how we do what we

do…

…and to become more than just a website

…

…the team were asked

a simple question…

…what do these

all have in common?

Center Parcs

The Special Air Service (SAS)

Virgin

The Beatles

Google

Facebook

Nike – Just Do It

Marks & Spencer

Church of England

Harley Davidson

Starbucks

Apple

NHS

BBC

So, what do these all have in common?

Well…

…they are brands

…

…but they are

all more than that.

For all of them…

1.

they are part of the lives of their users

2.

you know what they are about

3.

you know who theyare talking to

So…

…they are more than

a brand…

…they are

what we need to be

Produced by—Michael Watts, Product Owner: Bromley MyLife,

April 2016

Be part of our journey –

http://bromley.mylifeportal.co.uk