OUR AGENDA

• Quick Recap• Efforts• Results– Focus Groups– Surveys

• Moving Forward– Concept– Markets– Plans

QUICK RECAP

• To improve upon the current internet experience by enhancing the control and making it more intuitive.

• To continue coming up with features that can make use of improved mobile technology.

SELECTION PROCESS

• New path, new ideas• Need a strategy to narrow down• Break process into 3 steps– Brainstorm– Go/ No-Go– Matrix Analysis

BRAINSTORM

• Generate as many ideas as possible• 30+ per person/ 7 people in group• Good ideas, bad ideas• Create a single list

GO / NO-GO

• A.k.a. Blink Theory• Use gut reactions• Vote on each idea• Narrow down to manageable number

MATRIX ANALYSIS• Propose a set of criteria

Innovative? Feasible? Cost efficient? Relate to mobile web? Demographics?

• Evaluate and rankScale of 1 – 5, 1 = bad, 5 = good

• Select top ideas– iris web finger– mobile wallet– sensor tracking– group message board– medical web– conference call– soundtrack generator– workout generator– budgeting

FOCUS GROUPS• Demographic

• Men and women between the ages of 18-30 years

old who use their cell phone to access the internet

daily

• 3 focus groups held once a week for three weeks

• 22 participants

What we learned:

“some people want to simplify their lives by having everything at their fingertips” – Barbara

“it is faster than typing in your pin every time” -Rahul

“it is future technology and everyone is concerned about security” - Rachael

iris web fingers• security• lock and unlock phone• each finger does a different

function (customization)• authorize and schedule payments• password• signature

What we learned:

“too much personal information stored in 1 location” - Barbara

“simplify what you have to carry with you” – Anna

“too creepy and invasive” - Bernadette

mobile wallet• RF id and 2-D barcode technology• becomes your credit card, your CTA card,

your drivers license, etc.• ability to control your bank account on the go

receiving notices, alerts, and messages using smart accountant via mobile web

• pay your bar tab by scanning a barcode on the receipt

• manage your budget• safe and secure using fingerprint scanning

and signature authorization

What we learned:

“eyelashes always move” - Yang

“too complicated and too sensitive” – Rahul

“bad idea unless you’re handicapped” - Marisela

sensor tracking• eyelash movement will scroll the page up and

down and iris movement will move the page from side to side

• tracking movement creates a 3-D environment

• ability to move through and around the mobile web

• maximize simplicity of the mobile web by utilizing natural movement within a 3-D environment

What we learned:

“easy way to be connected with family or co-workers and have planned schedules” – Rene

“can be used on daily basis and logistically sound” – Bennett

“could be really fun, ‘hip’ for teens and useful for adults, families and jobs” - Marisela

group message board• communicate at work, with groups, and

with family• stay connected via mobile web• ability to sync and control schedules• control cable, appliances, and alarm

systems on the go• mass messaging and file

upload/download• ability to assign tasks on the go

What we learned:

“provides real service many people would use to ensure they get their meds” – Daniel

“can email doctor now and set reminders on my phone” – Josh

“awesome if web can provide me prescriptions when I am sick at home so I don’t have to go to see a doctor” - Yang

medical web• check insulin level, blood pressure, and cholesterol• take picture of illness/injury and receive response

from doctor via the mobile web• reminds you to fill, pick up, and take prescriptions• scheduled synchronization dispenses insulin, meds,

etc.

What we learned:

“people still don’t understand 3-way so this presents easy alternative” - Emilio

“lots of businesses could make use of this” – Josh

“useful and convenient” - Yang

conference call• able to call many all at the same time

(much more intuitive than the steps that are currently taken to make “3-way” calls)

• ability to save contacts in groups and dial all at once

• video conferencing• use of VoIP

What we learned:

“I want total control over my music” - Chris

“I would love to listen to music while jogging and have my phone” – Chad

“an upgrade to Pandora and it gives music lovers more options” - Amber

soundtrack generator• random shuffle through immense song

library that is fully influenced by location (gps), current noise level, type of noise, and other situational factors

• unique soundtrack for each situation (date, party, napping, yoga, etc.)

What we learned:

“it would encourage me to workout and stay healthy” - Catrina

“most realistic and beneficial without being absurb” – Heather

“there is a demand for it already” – Daniel

workout generator• gives workout plan customized to your

unique location determined through gps• gives popular running/mountain biking

places and routes nearby• determines distance when walking/running

as one moves and can see route on map• keeps track of history of workouts

What we learned:

“it will help us save money” – Yueling

“technology is to be used to assist human beings and not to kill their ability to think for themselves” - Rahul

budgeting• personal accountant• talks to you “if you buy this, could you really

afford it?”• grocery tracking (tells you what you are low

on by taking a picture of your fridge)

SUMMARY OF RESULTS

• Some ideas would be better if they were combined

• Most disliked sensor tracking, mobile wallet, budgeting

• Majority liked the workout application, group message

board, conference calling

• Many were indifferent about iris web fingers, soundtrack

generator, medical web

KEY FINDINGS

• People do not want to mix personal with entertainment

• Don’t know what they want as it is hard for them to see

into the future

• Want to see things they can actually use in real life

situations and to better themselves

• Need for things to be simple so people can understand

• Don’t like too much technology all at once

• Don’t want phone to be become life but keep as an

option to make life easier

SURVEY

• 6 web concepts

• 4 potential concepts: medical web, message board,

mobile wallet, soundtrack generator

• 2 real concepts: purchase made easy, kid tracker

• Posted for 1 week (2/23-3/2)

• 102 people took the survey

• Of these 90.2% completed the survey

MEDICAL WEB

4%

12%

36%12%

20%

12%

4%

solve problemabsolutely sure it would

almost sure it would

probably would

don’t know

probably would not

almost sure would not

absolutely sure would not

4%

24%

12%

32%

28%

believablefirmly believe it

very easy to believe

fairly easy to believe

don’t know

somewhat hard to believe

hard to believe

don’t believe it

48%

16%4%

32%

unique

only product like it

maybe one other like it

many others like it

don’t know

4%

6%8%

24%

29%

24%

4%

purchaseabsolutely sure would buy

almost sure would buy

probably would buy

don’t know

probably would not buy

almost sure would not buy

absolutely sure would not buy

MESSAGE BOARD

8%

25%

29%

29%

8%

solve problemabsolutely sure it would

almost sure it would

probably would

don’t know

probably would not

almost sure would not

absolutely sure would not

13%

25%

50%

8%

4%

believablefirmly believe it

very easy to believe

fairly easy to believe

don’t know

somewhat hard to believe

hard to believe

don’t believe it

17%

33%42%

8%

unique

only product like it

maybe one other like it

many others like it

don’t know

17%

29%

17%

25%

12%

purchaseabsolutely sure would buy

almost sure would buy

probably would buy

don’t know

probably would not buy

almost sure would not buy

absolutely sure would not buy

MOBILE WALLET

4%

37%

37%

12%

4% 4%

solve problemabsolutely sure it would

almost sure it would

probably would

don’t know

probably would not

almost sure would not

absolutely sure would not

13%

46%

25%

4% 13%

believablefirmly believe it

very easy to believe

fairly easy to believe

don’t know

somewhat hard to believe

hard to believe

don’t believe it

39%

39%

9%

13%

unique

only product like it

maybe one other like it

many others like it

don’t know

12% 4%

33%

17%

17%

4% 12%

purchaseabsolutely sure would buy

almost sure would buy

probably would buy

don’t know

probably would not buy

almost sure would not buy

absolutely sure would not buy

SOUNDTRACK GENERATOR

4% 4%

13%

21%

25%

25%

8%

solve problemabsolutely sure it would

almost sure it would

probably would

don’t know

probably would not

almost sure would not

absolutely sure would not

13%

39%17%

22%

4% 4%

believablefirmly believe it

very easy to believe

fairly easy to believe

don’t know

somewhat hard to believe

hard to believe

don’t believe it

8%

17%

17%

17%

29%

12%

purchaseabsolutely sure would buy

almost sure would buy

probably would buy

don’t know

probably would not buy

almost sure would not buy

absolutely sure would not buy

29%

33%

13%

25%

unique

only product like it

maybe one other like it

many others like it

don’t know

KEY FINDINGS

• The real concepts were known– 83.3% for kid tracker– 50% for price checker

• Results were opposite of our findings from the focus groups

• Very few responses were ‘absolutely’ certain• Strong numbers with ‘probably’ and ‘don’t

know’• Mobile wallet was liked the best

MOVING FORWARD

Connecting technology with the immediate environment.

Web 3.0

SOUNDTRACK GENERATOR

Making memorable moments happen.

Benefits Features SpecificationsEnvironment Driven Music

GPS Able to determine velocity and position within 1 m^2

Accelerometers Greater than 0.01 m/s/sPerson counter BluetoothThermometer -50F to 180F temp. scaleInternet connectivity 15 MbpsLight meter , Visible wavelength detector

0 to 50000 lumens

Heart rate monitor Detects pulseNoise meter 0 to 140 dB

0 to 240 BPM

Benefits Features SpecificationsEnvironment Driven Music

GPS Able to determine velocity and position within 1 m^2

Accelerometers Greater than 0.01 m/s/sPerson counter BluetoothThermometer -50F to 180F temp. scaleInternet connectivity 15 MbpsLight meter , Visible wavelength detector

0 to 50000 lumens

Heart rate monitor Detects pulseNoise meter 0 to 140 dB

0 to 240 BPM

Seamless music listening experience

Wireless connection with speakers

Plays songs at 1411kbps

Benefits Features SpecificationsEnvironment Driven Music

GPS Able to determine velocity and position within 1 m^2

Accelerometers 40 mgPerson counter BluetoothThermometer -50F to 180F temp. scaleInternet connectivity 15 MbpsLight meter , Visible wavelength detector

0 to 50000 lux

Heart rate monitor 0 to 240 bpmNoise meter 0 to 140 dB

0 to 240 BPM

Seamless music listening experience

Wireless connection with speakers

Plays songs at 1411kbps

Enhances the Music Exploration Experience

Large Amount of memory

Able to stream new music as well as play the current user library

POTENTIAL MARKET

• Audiophiles : Large bit rates, guided music exploration.

• People that like music: ease of use, effortless access to music.

PROFITS

Revolutionizing the way people interact with music could mean Billions in Potential Profit.

(If done right)

FUTURE PLANS

• Research music psychology.

• Link the Genes from the Music Genome Project to the Information that will be collected from the immediate environment.

• Make prototypes of the Soundtrack Generator.

THANK YOU

We look forward to hearing from each of you.