Origin CreativesThe Process

Mikee CubioAnfernae Ty

Kohleen Yvonne ChongAndrea May So

Definition•Problem•To make a logo for our client’s design agency•The logo must be modern, futuristic and cutting-edge

Definition•Objectives• The client is Mr. Gregg Lloren, owner of a design agency• Target audience: People from the upper class of the

society all over the world• Design solution: A logo to represent his design agency• The design will be used globally.• The design solution is required in order to launch or

inform the world about his design agency.

Definition•Proposition• The logo is simply the representation and summary

of what the design agency is all about• The design agency caters all the creative needs of

the upper class people in the society and it can offer unique designs that could match the customer’s demands. Different clients are given distinct designs according to what they need.

ResearchPart of the logos are:•Chick on hatched egg•Gold color of the egg shell•Color of the chick•Color of the text•The word ‘origin’

ResearchChick on a hatched egg• it means that the design agency is the point of origin of the great designs• It is an agency where unique ideas are born, just like a chick starts its life after being hatched

ResearchGold color of the egg shell

Psychology of Gold• Luxury and quality • Extravagance, value, prestige• Inspires knowledge, spirituality and a deep

understanding of the self and the soul• Paired with white (background) creates an elegant

impression

ResearchColor of the chick•Natural color of the chick• Inspires original thinking and creative ideas•Communication of new ideas•Confidence, originality and creativeness

ResearchColor of the text•Psychology of Orange•Attraction•Stands out•Wealth•Optimism and sociability•Creative flair

ResearchThe word “origin”•From the definition of the word itself, something from which anything arises or is derived•source

Ideate• We chose egg as the symbol since it is perceived that the egg is the starting point of the life of a chicken.• It is the simplest and least complicated manifestation of the beginning of life/ideas.

• We chose to put a chick in a hatched eggto symbolize ideas that are born/created.

“Where new ideas are born”

Selection

Sources• http://jasonathen.com/color-meanings-in-business• http://www.empower-yourself-with-color-psychology.com/orange-in-

business.html/• http://www.empower-yourself-with-color-psychology.com/color-gold.

html