Creatives for paracetamol

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Never-imagined-before visual aids, posters and print ads to push sales via prescription and OTC.

Transcript of Creatives for paracetamol

  • 1.
    • DOLO 650

2. Brand IdeaConcept 1

  • The best doctors
  • prescribe the best
  • paracetemol.

3. Dr Hemant Kothari

  • Wants patients to recover soon.
  • Wants to develop a long and trustworthy relationship with patients
  • Wants patients to believe that he/she is the best
  • doctor to take care ofhis illness.
  • Wants to prescribe guaranteed and trusted drugs

4. How can we help Dr Kothari ?

  • Dolo 650 gives quick and guaranteed relief to his patientsin pain and fever.
  • Its easier to swallow

5. Why should Dr Kothari believe us ?

  • Because Dolo 650 is No. 1 prescribed paracetemol in India.

6. The Big Idea

  • The No.1 doctor
  • prescribes
  • the No.1 paracetamol.

7. Visual- Aid 8. Visual- Aid 9. Visual- Aid 10. Visual- Aid 11. Visual- Aid 12. Sample fordoctors 13. Sample fordoctors 14. Brand Idea(Dolo 650) Concept 2

  • Thank you doctor for quick relief.

15. Mailer fordoctors 16. Mailer fordoctors 17. Sample fordoctors 18.

  • DOLO500

19. Brand Vision

  • To make Dolo 500 a household name.

20. Brand Positioning

  • Guaranteed relief in
  • fever and pain

21. How to make Dolo 500 a household nameacross India.

  • OTC route through below-the-line advertising
  • Insert a dialogue about brand benefits in
  • popular serials in north, east & west India.
  • Vending machines on bus, trains and in business premises.
  • Exciting contest and prizes for Final Year
  • MBBS students

22. Post ers 23. Post ers 24. Post ers 25. E- Ads 26. E- Ads 27. Pos ter 28. 29. Brand Extension

  • Dolo Gym
  • Why
  • Increase in number of ppl hitting the gym.
  • Potential
  • Huge complaints of body ache after workouts.
  • Advantage
  • First-of-its-kind medicine exclusively forgym-going target group.
  • Strength : 650 mg

30. Pos ter 31. Brand Extension

  • DOLO Preg
  • Why
  • To create a new market
  • Potential
  • Huge complaints of ache during pregnancy
  • Advantage
  • Never-before dispersible tablets for pain-reliefspecially for pregnant women.
  • Strength : 500 mg

32. Pos ter 33. CinemaSlide 34.

  • Dolo 60 Plus
  • Why
  • To create a new market
  • Potential
  • Frequent complaints of ache during old age
  • Advantage
  • Never-before dispersible /sublingual tablets specially for pain-relieffor senior citizens
  • Strength : 500 mg

Brand Extension 35. Pos ter 36. Pediatric category

  • DOLO Kid
  • Introduce a brand-mascot that kids can relate to and recall often.
  • Revamp the look and feel of suspension and drops packaging.

37. Brand Innovation

  • Dolo Kid Chewable (40 tablets)
  • Chocolate flavoured
  • chocolate-shaped tablets
  • Exciting bottle
  • DOLO Sachet (5ml suspension)
  • Cost-effective, handy, use-n-throw.
  • Ideal when travelling with kids
  • Non-messy, space-saver and convenient.

38. Visual- Aid 39. Visual- Aid 40. Visual- Aid 41. Packa ging 42. Mail er