1.

• DOLO 650

2. Brand IdeaConcept 1

The best doctors

prescribe the best

paracetemol.

3. Dr Hemant Kothari

Wants patients to recover soon.

Wants to develop a long and trustworthy relationship with patients

Wants patients to believe that he/she is the best

doctor to take care ofhis illness.

Wants to prescribe guaranteed and trusted drugs

4. How can we help Dr Kothari ?

Dolo 650 gives quick and guaranteed relief to his patientsin pain and fever.

Its easier to swallow

5. Why should Dr Kothari believe us ?

Because Dolo 650 is No. 1 prescribed paracetemol in India.

6. The Big Idea

The No.1 doctor

prescribes

the No.1 paracetamol.

7. Visual- Aid 8. Visual- Aid 9. Visual- Aid 10. Visual- Aid 11. Visual- Aid 12. Sample fordoctors 13. Sample fordoctors 14. Brand Idea(Dolo 650) Concept 2

Thank you doctor for quick relief.

15. Mailer fordoctors 16. Mailer fordoctors 17. Sample fordoctors 18.

DOLO500

19. Brand Vision

To make Dolo 500 a household name.

20. Brand Positioning

Guaranteed relief in

fever and pain

21. How to make Dolo 500 a household nameacross India.

OTC route through below-the-line advertising

Insert a dialogue about brand benefits in

popular serials in north, east & west India.

Vending machines on bus, trains and in business premises.

Exciting contest and prizes for Final Year

MBBS students

22. Post ers 23. Post ers 24. Post ers 25. E- Ads 26. E- Ads 27. Pos ter 28. 29. Brand Extension

Dolo Gym

Why

Increase in number of ppl hitting the gym.

Potential

Huge complaints of body ache after workouts.

Advantage

First-of-its-kind medicine exclusively forgym-going target group.

Strength : 650 mg

30. Pos ter 31. Brand Extension

DOLO Preg

Why

To create a new market

Potential

Huge complaints of ache during pregnancy

Advantage

Never-before dispersible tablets for pain-reliefspecially for pregnant women.

Strength : 500 mg

32. Pos ter 33. CinemaSlide 34.

Dolo 60 Plus

Why

To create a new market

Potential

Frequent complaints of ache during old age

Advantage

Never-before dispersible /sublingual tablets specially for pain-relieffor senior citizens

Strength : 500 mg

Brand Extension 35. Pos ter 36. Pediatric category

DOLO Kid

Introduce a brand-mascot that kids can relate to and recall often.

Revamp the look and feel of suspension and drops packaging.

37. Brand Innovation

Dolo Kid Chewable (40 tablets)

Chocolate flavoured

chocolate-shaped tablets

Exciting bottle

DOLO Sachet (5ml suspension)

Cost-effective, handy, use-n-throw.

Ideal when travelling with kids

Non-messy, space-saver and convenient.

38. Visual- Aid 39. Visual- Aid 40. Visual- Aid 41. Packa ging 42. Mail er