Orígenes, crecimiento y situación competitiva de las redes sociales

Diciembre 2008

DN Capital Overview

SoftwareSoftware

Digital MediaDigital Media

DN Capital is a boutique investment firm with offices in London and Palo Alto, focusing on software and digital media companies

• Invest in early stage and growth equity investments in digital media, software, and wireless companies

• Target regional leaders that have global ambitions

• Maintain a proactive hands on approach to add value to investments

• Utilize our global network to support portfolio companies with business development, channel strategy, and team building

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DN Capital Actively Focuses on Portfolio Companies’ International Expansion Efforts, Building Global Enterprises More Attractive to Acquirers and Public Markets

US HQUS HQ European HQEuropean HQ

What we do best: Help Companies with Global Expansion

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DN Capital Portfolio Companies

Digital Media

Solutions

Enterprise

Software

Wireless Communication Software

Financial Services Software

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Timeline of major SNS launches and dates when community sites re-launched with SNS features

The other evolution within SNS: private to public to niche

Source: http://platformsoptional.blogspot.com/2008/02/social-networking-visual-history.html6

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• Social Networks reach in Latin America recently bypassed North America• Other regions still have to catch up with the reach in the Americas

% Reach

Worldwide: 58%Asia-Pacific :119%North America:19%Europe: 75%Latin America: 72%MidEast-Africa: 145%

Source: comScore World Metrix, January 2007-January 2008

Social Networking Growth

YoY Unique Visitor Growth Rates

Social Networks: Strong Worldwide Growth With Room to Go

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Most Social Networks Skew Regionally

Worldwide Unique Visitors

(MM)

100.7

38.3

34.1

33.8

28.9

22.4

109.3

Those with the ability to adapt their content/platform

to suit local tastes have opportunities to grow in

underdeveloped regions

Source: comScore World Metrix, September 2008

Global Distribution of Visitors to Top Social Networking Sites

Opportunity for Sonico: Latin America’s growth

Source: Internet World Stats, June 2008

Opportunity for Sonico: Room to Grow (Internet)

Source: Internet World Stats, June 2008

Opportunity for Sonico: Room to Grow (Social Networks)

Source: Livra, 2008

Opportunity for Sonico: Advertising Size

Source: Internet World Stats, June 2008

Why we love Sonico

• Great team: focused and dedicated to their audience

• Strong performance: Sonico’s growth in key geographies such as Argentina, Brazil and Mexico is impressive

• Huge opportunity: the Latin world is still largely underserved from a social media perspective

13*Source: eMarketer 2008

383% Growth

424% Growth

14Authorised and Regulated by the Financial Services Authority

DN Capital (UK) LLP

2 Queen Anne’s Gate Buildings, Dartmouth Street

London SW1H 9BP United Kingdom

Tel: +44 20 7340 1600 Fax: +44 20 7340 1601

How to Contact DN Capital

Nenad MarovacManaging Partner

Tel: +44 (0) 20 7340 1602 nenad@dncapital.com

Steven Schlenker

Managing Partner

Tel: +1 650 798 5424 steve@dncapital.com

DN Capital (US) Inc.

228 Hamilton Avenue, 3rd Floor

Palo Alto, CA 94301

Tel: +1 650 798 5424

Email: info@dncapital.com www.dncapital.com

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