Orígenes, crecimiento y situación competitiva de las redes sociales
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Orígenes, crecimiento y situación competitiva de las redes sociales Diciembre 2008
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Orígenes, crecimiento y situación competitiva de las redes sociales Autor: Nenad Marovac
Transcript of Orígenes, crecimiento y situación competitiva de las redes sociales
Orígenes, crecimiento y situación competitiva de las redes sociales
Diciembre 2008
DN Capital Overview
SoftwareSoftware
Digital MediaDigital Media
DN Capital is a boutique investment firm with offices in London and Palo Alto, focusing on software and digital media companies
• Invest in early stage and growth equity investments in digital media, software, and wireless companies
• Target regional leaders that have global ambitions
• Maintain a proactive hands on approach to add value to investments
• Utilize our global network to support portfolio companies with business development, channel strategy, and team building
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DN Capital Actively Focuses on Portfolio Companies’ International Expansion Efforts, Building Global Enterprises More Attractive to Acquirers and Public Markets
US HQUS HQ European HQEuropean HQ
What we do best: Help Companies with Global Expansion
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DN Capital Portfolio Companies
Digital Media
Solutions
Enterprise
Software
Wireless Communication Software
Financial Services Software
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Timeline of major SNS launches and dates when community sites re-launched with SNS features
The other evolution within SNS: private to public to niche
Source: http://platformsoptional.blogspot.com/2008/02/social-networking-visual-history.html6
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• Social Networks reach in Latin America recently bypassed North America• Other regions still have to catch up with the reach in the Americas
% Reach
Worldwide: 58%Asia-Pacific :119%North America:19%Europe: 75%Latin America: 72%MidEast-Africa: 145%
Source: comScore World Metrix, January 2007-January 2008
Social Networking Growth
YoY Unique Visitor Growth Rates
Social Networks: Strong Worldwide Growth With Room to Go
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Most Social Networks Skew Regionally
Worldwide Unique Visitors
(MM)
100.7
38.3
34.1
33.8
28.9
22.4
109.3
Those with the ability to adapt their content/platform
to suit local tastes have opportunities to grow in
underdeveloped regions
Source: comScore World Metrix, September 2008
Global Distribution of Visitors to Top Social Networking Sites
Opportunity for Sonico: Latin America’s growth
Source: Internet World Stats, June 2008
Opportunity for Sonico: Room to Grow (Internet)
Source: Internet World Stats, June 2008
Opportunity for Sonico: Room to Grow (Social Networks)
Source: Livra, 2008
Opportunity for Sonico: Advertising Size
Source: Internet World Stats, June 2008
Why we love Sonico
• Great team: focused and dedicated to their audience
• Strong performance: Sonico’s growth in key geographies such as Argentina, Brazil and Mexico is impressive
• Huge opportunity: the Latin world is still largely underserved from a social media perspective
13*Source: eMarketer 2008
383% Growth
424% Growth
14Authorised and Regulated by the Financial Services Authority
DN Capital (UK) LLP
2 Queen Anne’s Gate Buildings, Dartmouth Street
London SW1H 9BP United Kingdom
Tel: +44 20 7340 1600 Fax: +44 20 7340 1601
How to Contact DN Capital
Nenad MarovacManaging Partner
Tel: +44 (0) 20 7340 1602 [email protected]
Steven Schlenker
Managing Partner
Tel: +1 650 798 5424 [email protected]
DN Capital (US) Inc.
228 Hamilton Avenue, 3rd Floor
Palo Alto, CA 94301
Tel: +1 650 798 5424
Email: [email protected] www.dncapital.com
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