Organic search results are shrinking:

Google: The answer to all our questions? Attempting to improve results.

Google adds flight times

Not so good if you’re a travel agency promoting flights from…say New York to San Francisco

Location, Location, Location2-3 organic results

Another look @ Google Flight info

Google wants to keep people on Google

The Good, The Bad and The Ugly

Say it ain’t so? Google is beta testing new search result layouts

Hat Tip: Barry Schwartz

This is gonna hurt those who are at the bottom half of the page

Enter The Panda

Scraped content outperforming original in Google

Google’s answer: more & better content.

What if you don’t have content?

Post Panda-monium & The Long Road to Recovery

Re-enforcing some basic ideas

•Page Link Count. Make sure you don’t have too many links going to one single page?

•Watch out for that duplicate content.

•Possibly a small test PPC campaign to tryout new possibilities for SEO.

•Paid inclusion?! (only if your are that desperate)

Good ol’ fashioned White Hat

•News/PR•Comments•Videos•Social bookmarking•Direct/referring links•Forums•Social Networks•Webinars

Good ol’ fashioned White Hat

•News/PR•Comments•Videos•Social bookmarking•Direct/referring links•Forums•Social Networks•Webinars

SEO’s here to stay

SEO will continue to evolve and adapt....

The End