180fusion- Organic Search Philosophy

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Organic Search Philosophy

Transcript of 180fusion- Organic Search Philosophy

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Organic Search Philosophy

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Paid Organic

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The 3 Pillars of organic Search

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We make sure your page is as relevant as possible to both the Search Engines and the User by:

Onsite Technical SEO: How Google Reads Your Site. Including:

• Title Tags• Meta Description• URL Optimization• <Headers>• Great Content• Internal Linking• Navigation• Sitemap• Fresh Content (ie: Blog)

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We make sure your domain and SEO landing pages are as authoritative as possible by building your brand online via content marketing.

Offsite SEO: The Domain Authority and Page Authority of your site. This is done by our outreach team building high quality inbound links. Metrics we look at include:

• Domain Authority • Trust Profile (Trust Flow)• Relevance• Social Engagement viability• Anchor Text

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• http://www.inc.com/5-ways-the-next-generation-of-planes-are-going-to-change-air-travel-for-the-bett.html

• http://www.huffingtonpost.com/david-wither/why-should-we-be-excited-_b_9300876.html• http://www.business.com/marketing/5-essential-marketing-conferences-to-attend-for-tech-companies/• http://tech.co/look-back-apples-significant-recent-events-2016-03

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Algorithm Proof SEO – White Hat Only

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Google rewards sites that give the user what they are looking for in a fast and efficient manner. This includes:

• Page Speed• Mobile Friendly• No Duplicate Content• Clean Site Hygiene (no broken links, server errors, etc.)• Smooth Navigation• Secure Site (https://)• Monitor Google Search Console

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Now Let’s Take a Look at your site!