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Today’s Agenda

Introductions (5 mins)

Any Time, Any Place, Any Device (10 mins)

Multi-Screen World: Insights for Succeeding (20 mins)

Key Takeaways (5 mins)

Q&A (5 mins)

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Introductions 180Fusion and Google

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Google, Channel Sales

Marketing Discussion

Heather Wilburn – Business Development Manager

•  Educate clients on Google’s ever-growing suite of offerings •  Promote Search, Mobile, Display, YouTube as aligned with client business

needs •  Support clients in growing new business

Business Objectives for Clients:

•  Joined Google in 2002 as founding member of AdWords advertising program

•  Initially managed SMB client relationships with a focus on developing advanced online strategies

•  Currently managing high profile agency partnerships for increased adoption of, and success with, Google advertising solutions

Bio:

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180Fusion

Marketing Discussion

Scott Cohen – CEO

•  Increase sales, general qualified leads, build brand awareness by driving qualified traffic in profitable way

•  Successfully leverage PPC, SEO, Social Media Marketing, Conversion Optimization

•  Support overall strategy for online client growth

Business Objectives for Clients:

•  Industry veteran with 17+ years in software and internet sector •  Responsible for overall vision and strategy for 180Fusion •  Recognized Thought Leader in internet marketing •  Successfully supported Fortune 500 executives to SMB market on global

marketing initiatives •  On the Board of Directors of Non Profit and privately held technology

companies

Bio:

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Any Time, Any Place, Any Device The Digital Revolution

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2006 1B

2003 500M

1994 Users 77M

1998 2000 400M

2010 1.9B

distribution and commerce

information communication

“buy” “read” “talk”

The digital revolution in context

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MORE THAN 50% OF ONLINE DEVICES ARE MOBILE

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digital information in the world (videos, photos, music, texts, etc.)

800 exabytes 2010

2020 53 zettabytes

internet users worldwide

2010 1.9 B

2020 5 B

mobile subscribers 2010 5 B

2020 10 B

That growth is still going….

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You need to be visible in every part of your customer’s non-linear purchase path The audience journey has changed

Purchase

Evaluation

Consideration

Awareness

Advocacy

Inspired by McKinsey Consumer Decision Journey

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90%

10%

Majority of our daily media interactions are screen based

Base: All Device Interactions – PC/Laptop (3817); Smartphone (6057); Tablet (542); TV (3592). Q. Which of the following did you use? Q. What else did you use at the same time? Note: Respondents were asked to consider printed hard copies of Newspaper and Magazine.

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Context drives device choice Today consumers own multiple devices and move seamlessly

between them throughout the day

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There are two modes of multi-screening

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Consumers rely on search to move between devices

Base: Have Started Activity on One Device & Continued on Another: Searching (923); Browsing (1172); Shopping (969), Watching a Video (623). Q. You mentioned that you have started each activity below on one device and then continued it on another device. For each activity (column), please indicate the way(s) in which you did this.

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Multi-Screen World: Insights for Succeeding What we expect this year

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DO YOU HAVE MULTI-SCREEN STRATEGY?

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Do you have an integrated search strategy?

first 5-6 links on the left get the most attention

after 2 seconds after 8 seconds

search engine results page heat map

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Digital Marketing Spend for Companies in 2014*

*Source: SEMPO State of Search Marketing Report 2013

•  Eight out ten marketers identify mobile as significant – yet only 3% of marketing budget goes to this area

•  Nearly half of digital marketing budget is spent on search, with 31% on Paid Search and 18% on SEO

•  63% of businesses will be increasing their paid search budget for 2014, while 47% plan to do so for SEO

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There’s a simple way to think about this

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Always there

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Across the whole web

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Midnight 3am 6am 9am 12pm 3pm 6pm 9pm

On all devices, at all times of day

Google internal, 2013 AT&T Nielsen, Clickstream Study, 2010

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Always relevant

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Relevant to intent

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Relevant to device

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Relevant to time of day

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Relevant to content

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Always optimized

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Attribute, evaluate and optimize the whole customer journey

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180Fusion and Google helps you complete the picture

Display Ads: Reach users further down the purchase funnel; engage & re-engage them!

Mobile Ads: consumers turn to their devices in various contexts – be there when they do!

Google and 180Fusion support teams can help you increase your success

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Key Takeaways

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The Right Ads In Front of the Right People at the Right Time

Your Ads on All Screens

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Eric Hannelius Vision Payment Solutions President & CEO

“180Fusion Remarketing on Google allows us to add value back into our ‘sunk’ costs. It’s a great opportunity to win back those users that we’ve already driven to the site through other advertising campaigns.”

Eric Hannelius Vision Payment Solutions President & CEO

“180Fusion’s SEO and SEM solutions on Google allows us to maximize our digital marketing so we’re in front of our addressable market at the right time and at an efficient cost.