Open Text Engagement Solutions

Marci Maddox

Director Product Marketing

Engagement SolutionsNovember 10, 2010

Slide 2

Bringing Crystal Clarity to Your Online Voice

Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 3

Budget Shifts by Interactive Marketing

Interactive and Entertaining

TRUST

Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 8

total online population

wallet share

human languages

The Top 40 Global Online Brands; Common Sense Advisory; November 2009

…

Opportunities

Your customers are already there

TRANSPARENCY

Copyright © Open Text Corporation 2008 - 2009. All rights reserved. Slide 13

Forrester 2009

Location, Location, Location

TRACTION

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Avoid “SQUIRLs”

Cleaning up Oceans and Digital Assets

Align knowledge & emotional connections

Encourage Participation Everywhere

Cinematic Experience Promotes Paint

Integrated Caching delivers content to audiences quickly

Integrated Caching delivers content to audiences quickly

Flash based experience provides interactive, cinematic

experience

Flash based experience provides interactive, cinematic

experience

Site Deployed as Flash & HTML enables SEO / SEM, normally limited

for Flash-based sites

Site Deployed as Flash & HTML enables SEO / SEM, normally limited

for Flash-based sites

Empowering Business Users makes Behr faster at responding to the market

Empowering Business Users makes Behr faster at responding to the market

Delivering an Online EngagementIs the strategy and practice of how an organization optimizes its online  presence and draws on a number of different tools and ideas to attract and engage an audience 

• Content Optimization

• Multi-channel Management

• Conversational Engagement

• Micro-site Management

• Demand Generation

• Rich Media Publishing

• Sales and Relationship Automation

• Member Self-service

• Consistent Global Branding

• Consolidated Administration

Create New Sites and Applications

In-context presentation management capabilities

for quick assembling

of pages with web and

social content

In-context presentation management capabilities

for quick assembling

of pages with web and

social content

Templates, Themes, Layouts, Components, Portals…Templates, Themes, Layouts, Components, Portals…

Deliver High Performance Pages

Deliver dynamic and complex web sites with the performances of static Web

sites

Deliver dynamic and complex web sites with the performances of static Web

sites

Web Tier Caching, Intelligent Cache ManagementWeb Tier Caching, Intelligent Cache Management

TTL30

minutes

TTL5

minutes

AJAX

No cache

Optimize Navigation and Visibility

Search engine

optimization, site and page optimization

Search engine

optimization, site and page optimization

SEO, Vanity URLs, Sitemap, Semantic Navigation…SEO, Vanity URLs, Sitemap, Semantic Navigation…

Encourage Social Participation

Empower consumers

with participation

features. Give them

something to talk about

Empower consumers

with participation

features. Give them

something to talk about

Reviews, Tags, Comments, Blogs, Discussions…Reviews, Tags, Comments, Blogs, Discussions…

Complement with Rich Digital Assets

Manage and leverage rich

media for immersive

online experiences

Manage and leverage rich

media for immersive

online experiences

Images, Videos, Podcasts, Formats, Transcoding…Images, Videos, Podcasts, Formats, Transcoding…

Reach Multi-channel and Mobile Devices

Extend reach with mobile, e-mail and

viral content

Extend reach with mobile, e-mail and

viral content

Mobile delivery, Campaigns, Email, CRM IntegrationMobile delivery, Campaigns, Email, CRM Integration

Obtain Compliance Awareness

Web and content

archiving with record

management and

disposition

Web and content

archiving with record

management and

disposition

Archiving, Record Management, RetentionArchiving, Record Management, Retention

ARCHIVING RETENTION

DISPOSITION

RECORDS MANAGEME

NT

Personalize the Member Experience

Empower consumers with implicit and explicit

personalized rules defined

by your business

users

Empower consumers with implicit and explicit

personalized rules defined

by your business

users

My Page, My Preferences, My Profile, Selection Rules…My Page, My Preferences, My Profile, Selection Rules…

Increase communication Enable user generated conversations to build an internal

and external collaborative culture

Improve visitor experienceProvide dynamic, personalized, relevant, and media-rich

content to attract, retain, and convert high value customers

Facilitate employee efficiencyDeliver an aggregated, contextual content view to improve

access to information, promoting better decision making

Open Text Engagement

Copyright © Open Text Corporation 2008 - 2009. All rights reserved.

Slide 34

Thank You