Post on 22-Feb-2016
description
Online Talent Communication 2013
Trends & Insights
Potentialpark CommunicationsBjörn Wigeman
Understanding Talentbjorn@potentialpark.com
© Potentialpark 2013. Proprietary and Confidential | 2
Online Talent Communication 2013
Audit Coverage 694 Career Websites694 Online Applications389 Facebook Career Pages262 Twitter Career Channels109 Career Blogs529 LinkedIn Pages93 Mobile Career Websites29 Mobile Career Apps
Field Period 26,874 Students, graduates, early career professionals968 Universities1,000+ Employer presences onlineUSA, Europe, Asia
Facts and Figures 2013
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Online Talent Communication 2013
M
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Online Talent Communication 2013
97%use internet to look for
careers
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Online Talent Communication 2013
77% Career website37% Professional networks23% Social networks
Where to search online?
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Online Talent Communication 2013
Where do UK job seekers expect
employers to be?
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Online Talent Communication 2013
51%(57%)of jobseekers expect employers to be on Twitter
42%of employers are on Twitter
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Online Talent Communication 2013
51%(51%)of jobseekers expect employers to be on LinkedIn
64%of employers areon LinkedIn
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Online Talent Communication 2013
68% (54%)expect employers to beon Facebook
56%employers areon Facebook
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Online Talent Communication 2013
94%on at least one platform
outside the career website
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Online Talent Communication 2013
Your competitors are there.Your target groups expect you
there.Are you there?
Lack of communication is also communication…
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Online Talent Communication 2013
49%
“I have looked for jobs on…”
13%
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Online Talent Communication 2013
25%
“I’ve seen friends post jobs on…”
36%
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Online Talent Communication 2013
48%found a Facebook career page
through friends
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Online Talent Communication 2013
87%“Honesty is essential when a company interacts with job seekers on the Facebook
career page”
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Online Talent Communication 2013
54% (53%) fear to be rejected43% (63%) think it’s only PR
Concerns about social media interaction:
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Online Talent Communication 2013
“…I have found myself glancing at the first section and if this is copied from the
website I tend to not read much further.”
Job Seekers’ Voice
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Online Talent Communication 2013
28% (57%) I do so already
56% I can imagine it
Use smartphone for career purposes:
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Online Talent Communication 2013
33%employers havemobile career website
or app
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Online Talent Communication 2013
72% (53%)Use mobile phone for social
networking
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Online Talent Communication 2013
Job Seekers’ Voice:“Offer clear and actionable
information, easy to use navigation and proper
tracking after an application has been received.”
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Online Talent Communication 2013
CAREER WEBSITE FACEBOOK TWITTER LINKEDIN
YOUTUBE PODCAST
BLOG MOBILE / PORTABLE
“Can you match me?” M
Potentialpark CommunicationsBjörn Wigeman
Understanding Talentbjorn@potentialpark.com