Universum Toolbox Succeeding with talent communication

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Find out the truth so you can communicate it.

Who We Are

Present in 60 countries with regional offices in New York

City, Paris, Shanghai, Singapore and Stockholm.

Serving more than 1 700 clients globally, including Fortune 100 companies.

Full service Employer Branding partner, taking clients from identifying

challenges, engaging talent to measuring success.

Helping the world’s leading organizations strengthen their Employer Brands for

over 25 years.

Surveying more than 1.3 million career-seekers,

partnering with thousands of universities and organizations.

Thought leaders in Employer Branding,

publishing content on C-suite level subjects.

Our Employer Branding content is published yearly

in renowned media, e.g. WSJ, CNN, Le Monde,

BusinessWeek.

Talent is Exposed to Vast Amounts of Information Every Day and Capturing Their Attention Requires Comprehensive Reach Across Channels

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of the world’s internet traffic is from mobile devices and we now buy more smartphones than “dumb” phones

20%

In early 2014 nearly

3 billionpeople were online

hours of video are watched on YouTube

every month

6 billion

WhatsApp messages are sent every day

27 billionusers worldwide and, in

the US, has a wider reach than TV between 18-24

year olds.

1.2 billion

pictures are shared on social media every day

758 billion

Facebook has almost

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*Linkedin Whitepaper, Why Your Employer Brand Matters, 2012**Talent Attraction Barometer 2012 (How does you organisation approach employer branding?)***Boston Consulting Group, Creating People Advantage 2012, Mastering HR Challenges in a Two-Speed World

2.4x revenue growth

28% lower turnover

rates

50%savings per hire

1.8x profit margin

increase

Your Return on Investment of fact-based Employer Branding

Your Employer Brand matters moreResearch shows that a company’s Employer Brand is twice as likely to drive job consideration as its corporate brand

Lower turnoverCompanies with a strong Employer Brand have a 28% lower turnover rate than companies with a weak Employer Brand*

A competitive advantageOnly 69% of companies work with Employer Branding from a strategic perspective

Lower cost per hireThe cost per hire is more than twice as low for companies with strong Employer Brands

Just as with a consumer brand, people associate various factors with an Employer Brand. You can drive your Employer Brand in the right direction by influencing these associations.

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What to Know to Build Your Communication Strategy

What does the media behavior of the talent you want to attract look like?

Which communication channels are most effective and allow you to get the most out of your communication budget?

How would your target group prefer employers to communicate with them in different channels?

What is happening in the digital world and how can you leverage social media to get the most out of new ways of communicating with the talent?

How can you improve your communication activities based on the challenges you face?

How has talent learned about you as an employer? Is this in line with your expectations?

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These questions will all be answered inand you will have the operational tools to

plan your communication

Balancing Direct and Indirect Channels

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Decide on an overall communication level based on the competitive landscape and your attractiveness targets

Allocate between channels based on communication goals and key challenges

Evaluate and adjust current messaging

Monitor what is being said about you

Support positive messages (internally and externally)

Turn your employees into ambassadors

Build allies on campus

Leverage your corporate PR

Understand the influencers’ media consumption

Build a robust social media presence

Build robust SOCIAL MEDIA presence

DIRECT CHANNELS

INDIRECT CHANNELS

DIRECT CHANNELS

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On your agreed plan

How to communicate this

What you want to be associated with

What you are associated with

The toolbox to evaluate and optimize your communication

KNOW

DECIDE

PLAN

ACT

• Evaluate the impact of your employer branding efforts and better utilise your budget

• Improve the accept/reject ratio by living up to the expectations of you as an employer

• Increase staff retention by recruiting the right talents with the fit you need

• Use your culture as a recruitment asset

• Evaluate what makes you different compared to your competitors

• Start the evaluation of what you want to be associated with and how you are perceived externally

Universum’s toolbox Succeeding with Talent communications allows you to communicate the value of your Brand against the external preferences and opinions of your target talent. It is a strategic and operational tool that will help you identify the right messages and selecting the right channels to be first in line in the competition for talents

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The Toolbox Succeeding with Talent

Communication consists of

Tools & templates Guide: Designing the Right Candidate

Experience Checklist: Selecting the Right Media

Channels Guide: Planning Your Social Media

Activities Template: Defining Your Key

Message(s)

In this toolkit you will learn: How to create messages that cuts

through the clutter The 4 steps to developing and telling

your unique stories How to succeed with your

communication by creating “Talent Personas”

How to select the right communication mix

The basics of using social media the right way

The 5 keys to creating an outstanding candidate experience

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Thanks…until next time

www.universumglobal.com