Post on 08-May-2015
description
Online Marketing: In-house or Outsource?
www.omlogic.com
Pradeep Chopra (Co-founder, OMLogic)
May 23, 2009
Typical Implementation Process
www.omlogic.com
SEO
Keyword Research
Baseline Rankings
Set Targets
Implementation
On Page
Off Page
Ongoing Optimization
PPC
Keyword Research
Landing Page Creation
Ad-Design
Bidding
Ongoing Optimization
Bid Optimization
Keyword Promotion
SMM
Identify Channels
Created Content
Populate
Promote
Wait & Measure
What results can you expect?
www.omlogic.com
Good Rankings on Search Engines
Good Online Traffic on Website
Good Clicks on Ads
Good Views on Social Media Channels
Assuming technical specialists were involved
Doubtful?
www.omlogic.com
Higher Ranking = More Traffic?
More Traffic = Relevant Traffic?
Relevant Traffic = More Conversions?
The Current Reality
www.omlogic.com
Business StrategyBusiness Strategy
MarketingMarketing
Marketing
PromotionPromotion
(Product, Service or a (Product, Service or a Brand)Brand)
SEOSEO SEM SEM
Online Marketing
Required Approach
www.omlogic.com
Business StrategyBusiness Strategy
MarketingMarketing
PromotionPromotion(Product, Service or a (Product, Service or a
Brand)Brand)
www.omlogic.com
Imagine real searchers & how they might think!
What does the company offer? (SCJP Exam prep to pass SCJP Certification Exam)
What have they done so far? (Since 2000, 1M+ users, 50K customer)
What did other people get from them? (99.7% success)
Will they be valuable for me? (Comprehensive report)
Can I trust them? (100% guarantee)
Can I try? (Free mock test)
This looks like the site I want. Let me go-forward.
www.omlogic.com
Business Objectives
Measurability
Online Marketing Strategy
Conversions
Branding
Traffic
Relevancy
Visibility/Leads/Sales
•SEO•PPC•SMM
•Website•Messaging
•SMM•SEO•PPC
SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing
Why In-House?
www.omlogic.com
Ownership & Commitment
Closest to the Customer
Organizational Structure Limitations
Ultimate Cost may be lower
Privacy of data & content
Why Outsource?
www.omlogic.com
Expertise: Latest & Greatest (Multiple view points, leveraging experiences, constant upgrades, tools & technology)
Focus - Customer & Vendor
Lower Total Cost of Ownership (HR, Training etc)
Shared responsibility & bandwidth
More acceptance to outside experts
Why Outsource?
www.omlogic.com
Source: SEMPO 2008 Annual Survey
www.omlogic.com
Outsource In-house
In-House or Outsource?
In-House or Outsource?
www.omlogic.com
Commitment & Passion to Invest in People Market Technology
Thank You!
Email: pradeep.chopra@omlogic.com | Phone: +91-11-47052806
www.omlogic.com
Ready to realize the full potential of Online Marketing?
www.omlogic.com