Social media: outsource them or try them in-house?
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Panayotis, CEO & co- founder digs & digs into Social Media What have we found?
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buldoza.gr, one of the hottest Greek start-ups in eCommerce, has a strong presence in Social Media. The team ‘breathes’ Social Media from day 1. They run their social media themselves, believing that a brand should talk to and listen their audience directly and not through intermediates, such as an agency. They claim that, this has helped them remarkably in receiving direct feedback from the community and adjusting their strategy. Here's their presentation given on the Social Media Conference in Athens, on March 2011.
Transcript of Social media: outsource them or try them in-house?
Panayotis, CEO & co-founder
digs & digs into Social MediaWhat have we found?
doz
Outsource or in-house?
Let’s see some examples…
Direct & personalized from the start
Get product suggestions…
and when it’s getting tough…
social PR can be fun & effective…
Monitoring & Strategy
Engagement, ROI, etc.
…who are buldoza’s influencers?
…and how can we approach them?
BTW ‘aino’ will capture more…
Sentiment for buldoza.gr
Engagement & Sentiment
Panayotis, CEO & co-founder
digs & digs into Social Media…and we keep digging!
