No Software Is An Island

April 14, 2005

Michael AtkinPresidentBroadView SoftwareMichael@BroadViewSoftware.com

No Software is an Island…

>Seeking out new worlds >The new world of broadcasting>Welcome to the future!

What does the future hold?

Gene knew a few things…

>Communications>Navigation>Medical Technology>Computer Technology

>Technology in the world and technology in broadcasting

Communications

Navigation

>Location>Directions>GPS>Auto Pilots

Medical Technology

>X-Rays> Scanners> PET> MRI> CT

>Hypo Sprays>Lithotripsy… no more “barbarians”

Computer Technology

Computer Technology

>Main Frames>Mini Computers>Micro Computers>Standalone Systems>Interconnected Systems (Internet)>Standards Based Systems>Network Systems (Browsers)

Why the March of Change?

>Improved reliability>Improved efficiency>Improved functionality>Decreased workload>Increased cost effectiveness

>Benefit to the USER

How?

> Achieved through interconnected systems

> Faster, better, but the big difference is in the software> Information sharing> Reduced duplication> Increased reliability and reusability

Back to television broadcasting… It’s not an island anymore>Today software is in everything and they

all communicate

S/W

Monitoring

Branding Router

Automation

S/W

Video

Traffic

Types of relationships – Two-Way>Two-way, Bi-directional interfaces

> Example: Traffic <--> Automation> Playlist flows from traffic to automation> As-Run log flows from automation to traffic

> Old world, text based, proprietary> New world, dynamic, standards based

Traffic and Programming

Automation

Types of relationships – One-Way>One-way

> Example: Traffic --> Accounting> Invoice info flows to accounting system

> Old world, text based, proprietary> New world, dynamic, standards based

Traffic andProgramming

AccountingA/P, G/L

Challenges

> Few standards anywhere!> But text-based interfaces are easy to create

> New standards emerging> HTML> XML> PMCP> SMPTE S22

> Different databases and schemas> But vendors often work together to form partnerships,

ACE

ACE

>Consistent Engineering>Reduced capital expenses>Reduced operational expenses>Tight integration of systems for PBS

member stations>All pieces designed to work together>Direct database integration>Many Bi-directional interfaces

ACE

>Programming, Traffic, Underwriting>Automation>Branding>Monitoring>Archive

>Highly Integrated Systems

P & T Automation

>Ingest List>Clip List>Media Update>Play List>Record List>Purge List>As Run

Branding

>Greenfield Slides from servers>Automated text generation>Bugs, logos and animation>Audio layers

>Simplified workflow

Welcome to the Future!

>Software has changed the world of broadcast equipment, but more importantly, the experience and quality of broadcasting> Greatly improved flexibility and turnaround

time> Better communication between equipment> Improved functionality at lower cost> Improved reliability and information reuse> Lower capital and lower recurring expensesWe are going where no one has gone before…

Summary

>Well designed and properly interconnected systems provide benefit greatly exceeding the higher initial cost of these “Next Generation” systems

>No software or system should be an island

>The strength of each system shows in how well they integrate with other systems

For more information

Michael AtkinPresident BroadView SoftwareMichael@BroadViewSoftware.comwww.BroadViewSoftware.com416-778-0623 x223