DSM - Design Specification ManualNational Institute of Technology Patna

1

National Institute of Technology Patna

DSM — 2010 Design Specification Manual

Visual Identity Design

contents

DSM - Design Specification ManualNational Institute of Technology Patna

3

Previous Identity Design ......................................... 5About Visual Identity Design ................................... 7Idenity Brief for NIT Patna ....................................... 9Font for Visual Identity (Roman) ..............................11Font for Visual Identity (Devnagiri) ...........................13Logo Single colour ..................................................17Logo Single colour (Devnagiri) ................................19 Logo & Symbol Unit1 Unit A - Centralised .............................................232 Unit A - Centralised .............................................253 Unit A - Horizontal ...............................................274 Unit A - Centralised .............................................295 Unit A - Vertical ....................................................316 Unit A - Institute Seal ...........................................337 Unit A - Departments ...........................................35 NIT colour spectrum ................................................37Multi colored variations ...........................................39 8 Unit A - Two colour logo .......................................419 Unit A - Single colour logo ..................................439 Unit B - Four colour logo ......................................4510. Unit A - Outline logo ..........................................47 Stationery DesignBusiness Card ........................................................51Envelopes ................................................................53Letterhead ...............................................................57Certificate Design ....................................................59CD/DVD - Cover design ..........................................61Rubber Stamp ........................................................63Medal Design ..........................................................65

DSM - Design Specification ManualNational Institute of Technology Patna

4

about visual identity design?

DSM - Design Specification ManualNational Institute of Technology Patna

5

WHAT IS AN EFFECTIVE VISUAL IDENTITY? » Clear semantic perception of the Insitution. » Should be bold, direct and memorable. » Unique in its own domain of visual idenities. » Communicate the insitution's persona. » Work well across media and scale. » Work both in black and white and in colour.

WHAT IS LOGO/ SYMBOL?The logo/ symbol is the focal point of any identity system and the key to its acceptance. Logos are signs, visual or word marks of identity designed for easy recognition in every part of the world, from international corporation, to charities, political parties, to community groups, Educational Institutions, etc.

Logo/ symbol help us distinguish one institution from another. The way a logo does this is by reflecting visually, the activities, values or attributes that represent an insitution best-in the view of the Institute's visionaries.

WHAT DO LOGOS MEAN?Their main purpose is to be informative (visually) to convey to whom or what something, someone, somewhere belongs. Insitutions which branch into various disciplines of their study domains, usually depict a vision, a visual statement through their logos; a statement with which one can identify the institution, hence are more abstract in nature. To depict a concept abstraction is preffered and the semantics of the form potrays the visual attributes.

DSM - Design Specification ManualNational Institute of Technology Patna

6

previous visual identity(need for change)

DSM - Design Specification ManualNational Institute of Technology Patna

7

BASE LINE FOR THE SYMBOL- SHRAMONAVARATH CHESTAYA: MEANING IS CEASELESS EFFORTS, CONTINUOUS STRIVING TOWARDS A GOAL.

Absent in the current identity is the full name of the Institute in Devnagri and Roman Scripts, integrated as a single unit. The objective was to preserve the line “Shramonavarath Chestaya” from the previous identity and create a complete new form (symbol) to suit the changing times.

DSM - Design Specification ManualNational Institute of Technology Patna

8

generation of brief & keywords

DSM - Design Specification ManualNational Institute of Technology Patna

9

PATNA. Sun god is worshipped in Patna, Bihar on the occasion of Chatth Puja. It is also known as "SuryaShasthi". People observe Chatth puja to thank the Sun for bestowing the bounties of life on earth, as also for fulfilling particular wishes. Culture is therefore envisaged through the visual element "Rising SUN" which is explored as a common thread through out the symbol. Sun is the center of all creation. A "Rising Sun" symbolizes a new awakening, a new begining, a fresh perspective. The Sun emits thousands of rays, sharp and straight. This thought gets visually translated to unviel a semi circle (rising Sun) and geometric forms, creating patterns. Colour pallette is warm, and inspired from the concept of a rising Sun. The name (pride) with the symbol is therefore upfront, clean, formal and has a professional look. The choice of the font is unique and purposefull. A conscious decision was made so that the current idenity is different from the exisiting NIT's in the country. This extraordinary formal quality of the font creates an image, of being crisp, sharp, and precise, in turn giving an identity, a pride, which is made visually recognizable.

PROGRESSIVE EDUCATION.Progressive is moving ahead and seeking for. Visually the rays of the Sun, emerge, radiate from the center, to spread, continuously, disseminating the light of knowledge. Education is depicted by the lotus. An abstraction of the lotus petals enriches the visual image by metaphors of blossoming of the five senses, through which we acquire knowledge. Five organs of knowledge, external factors, touch, taste , smell, sound and vision. At times, the three inner factors, mind, intellect and ego combine to make it eight.

PRIDE.NIT's are premier institutions of engineering and technology education in India. Pride here is associated with the name, NIT Patna. How this name is translated into a visual identity depends on the choice of the font which will represent the title, "NIT Patna".

Metamorphosis from Bihar college of engineering to National Institute of Technology Patna triggered the need for a new identity. A new name, a new face, a new begining, which was required to be translated into a visual langauage, the Institute could reckon with. The legacy of Bihar college of engineering is retained by the virtue of the sanskrit words "Shramonavaratha chestaya". This line (ceaseless efforts) is incorporated in the new symbol for the same purpose. Keywords…

DSM - Design Specification ManualNational Institute of Technology Patna

10

roman font for visual identity

DSM - Design Specification ManualNational Institute of Technology Patna

11

Primary typeface Rotis Semi Serif (65 bold) was chosen for its cripsness, the professionalism it potrays through the rendering of its precise curves, it's intricate craft and sensitivity towards formalism. The chosen font is an expression of the institution’s character and reflects its values.

Secondary typeface Frutiger (55 Roman) and (65 Bold) should be used as a secondary typeface for all communications designed and published for Print communications.

Guidelines for use of typeHeadlines: Rotis Semi Serif (55 roman) or (65bold) Body Text: Frutiger 55 Roman For emphasis within body copy use Body text Headlines & subheads: Frutiger 65 Bold

DSM - Design Specification ManualNational Institute of Technology Patna

12

devnagri font for visual identity

DSM - Design Specification ManualNational Institute of Technology Patna

13

Customised typeface A devnagri equivalent to Rotis Semi Serif was designed to compliment the logotype. Utmost care is taken to visually match the exact character of the Roman alphabet. A vector version (outline of the logotype) is provided in the digital file. The installable font file nitp.ttf is supplied to be used with microsoft word and other publishing softwares.

Secondary typeface Devnagri font DV-TTYogesh (Bold) was chosen to complement the Roman alphabet equivalent Frutiger (55 Roman) and 65(bold) chosen for body copy.

Guidelines for use of typeHeadlines: DV-TTYogesh (Bold) Body Text: DV-TTYogesh (Regular)

DSM - Design Specification ManualNational Institute of Technology Patna

14

logo — roman single colour application on corporate colour

DSM - Design Specification ManualNational Institute of Technology Patna

16

logo — single colour application on grey gradients

logo — single colour application on black gradients

DSM - Design Specification ManualNational Institute of Technology Patna

18

logo — devnagiri single colour application on house colour background

DSM - Design Specification ManualNational Institute of Technology Patna

20

logo — single colour application on grey gradients

logo — single colour application on black gradients

DSM - Design Specification ManualNational Institute of Technology Patna

22

units for logo & symbol

Logo configurations: The logo is available in different configurations and permits varied use considering a wide range of applications. Each configuration should be treated as a single unit the proportion and spacing of elements should not be altered at all.

Filename: 1_centralised_unit_A.ai

Design Philosophy: The sharp geometric patterns striving to achieve a goal manifesting progressive education. Sharp and precise patterns symbolize clarity of thought, guiding a focused mind with self confidence, seeking fresh avenues in all directions.

1 unit A – centralised

Folder location: VIDNITP / logo_units

23 DSM - Design Specification ManualNational Institute of Technology Patna

DSM - Design Specification ManualNational Institute of Technology Patna

24

2 unit A1 – centralised

Filename: 2_centralised_unit_A1.ai

Folder location: VIDNITP / logo_units

25 DSM - Design Specification ManualNational Institute of Technology Patna

DSM - Design Specification ManualNational Institute of Technology Patna

26

3 unit A – horizontal

Filename: 2_horizontal_unit_A.ai

Folder location: VIDNITP / logo_units

27 DSM - Design Specification ManualNational Institute of Technology Patna

DSM - Design Specification ManualNational Institute of Technology Patna

28

4 unit A – horizontal with address

Filename: 4_horizontal_unit_with_address_A.ai

Folder location: VIDNITP / logo_units

29 DSM - Design Specification ManualNational Institute of Technology Patna

DSM - Design Specification ManualNational Institute of Technology Patna

30

5 unit A – vertical

Filename: 4_horizontal_unit_with_address_A.ai

Folder location: VIDNITP / logo_units

31 DSM - Design Specification ManualNational Institute of Technology Patna

DSM - Design Specification ManualNational Institute of Technology Patna

32

6 unit A – institute seal

Filename: 6_Institute_seal_unit_colour_A.ai, 6_Institute_seal_black&white_A.ai

Folder location: VIDNITP / logo_units

DSM - Design Specification ManualNational Institute of Technology Patna

33

DSM - Design Specification ManualNational Institute of Technology Patna

34

INFORMATION TECHNOLOGY

COMPUTER SCIENCE & ENGINEERING

ELECTRONICS & COMMUNICATION ENGINEERING

CIVIL ENGINEERING

DEPARTMENT OF

DEPARTMENT OF DEPARTMENT OF

DEPARTMENT OF

7 unit A – departments

ARCHITECTUREDEPARTMENT OF

MECHANICAL ENGINEERING

DEPARTMENT OF

ELECTRICAL ENGINEERING

DEPARTMENT OF

Folder location: VIDNITP / logo_units_departments

Filename: 7 logo unit departments A

35 DSM - Design Specification ManualNational Institute of Technology Patna

ELECTRONICS & COMMUNICATION ENGG.

DEPARTMENT OF

DSM - Design Specification ManualNational Institute of Technology Patna

36

C: 0 M: 10 Y: 100 K: 0

R: 255 G: 221 B: 0

C: 0 M: 20 Y: 100 K: 0

R: 255 G: 203 B: 5

C: 0 M: 0 Y: 0 K: 70

R: 109 G: 111 B: 113

C: 0 M: 0 Y: 0 K: 100

R: 35 G: 31 B: 32

C:0 M: 65 Y: 100 K: 0

R: 244 G: 121 B: 32

C: 0 M: 100 Y: 100 K: 10

R: 215 G: 25 B: 32

C: 0 M: 35 Y: 100 K: 0

R: 252 G: 175 B: 23

C: 0 M: 50 Y: 100 K: 10

R: 247 G: 147 B: 30

NITP colour spectrumThe main Symbol colours are yellow, orange and red. Consistent use of these colours builds a brand recognization. YELLOW — Yellow is primarily the color of happiness, cheerfulness, expansiveness and lack of inhibition.It is the welcome warmth of the Sun and the glow of a spiritual halo. While calming and relaxing, the color does suggest a desire for change, that things are never quite at rest. RED — It is the impulse towards active doing, towards struggle, competition, and enterprising productivity. ORANGE — Orange is more symbolic of asia, not western. The Indianess is potrayed through the use of orange, which is a identity of the symbol.

DSM - Design Specification ManualNational Institute of Technology Patna

38

multi-coloured variations and their use against white backgrounds

White background is ideal for the four colour logo. Whenever possible use white background for the logo.

» Four colour » Black and white » Greyscale

DSM - Design Specification ManualNational Institute of Technology Patna

40

8 unit A – two-colour logo against mono-colour backgrounds

Filename: 8 two colour logo unit A

Folder location: VIDNITP / logo_units

41 DSM - Design Specification ManualNational Institute of Technology Patna

DSM - Design Specification ManualNational Institute of Technology Patna

42

9 unit A – single-colour logo against mono-colour backgrounds

Folder location: VIDNITP / logo_units

Filename: 9 single colour logo unit A

DSM - Design Specification ManualNational Institute of Technology Patna

44

9 unit B – four-colour logo against mono-colour backgrounds

DSM - Design Specification ManualNational Institute of Technology Patna

46

10 unit A – outline logo against plain mono-colour backgrounds

Folder location: VIDNITP / logo_units

Filename: 10_outline_colour_logo_unit_A.ai

DSM - Design Specification ManualNational Institute of Technology Patna

48

stationery design

DSM - Design Specification ManualNational Institute of Technology Patna

49

National Institute of Technology PatnaAshok Rajpath, Patna - 800 005, Bihar, INDIA

DSM - Design Specification ManualNational Institute of Technology Patna

50

business cards

Folder location: VIDNITP / stationery

Filename: vcard_official.ai

Dr. Vishnu SubramaniumProfessor

Computer Science & Engineering Dept. office : +91 061 2567348mobile : +91 061 2567348email : svishnu@nitp.ac.inweb : www.nitp.ac.in/ cse/ vishnu.html

National Institute of Technology PatnaAshok Rajpath, Patna - 800 005, Bihar, INDIAwww.nitp.ac.in

DSM - Design Specification ManualNational Institute of Technology Patna

52

official & departmental envelopes

Folder Path: VIDNITP / stationery

Filename: en_official.ai | en_departmental.ai

National Institute of Technology PatnaAshok Rajpath, Patna - 800 005, Bihar, INDIA

DSM - Design Specification ManualNational Institute of Technology Patna

54

National Institute of Technology PatnaAshok Rajpath, Patna - 800 005, Bihar, INDIA

Computer Science and Engineering Departmentwww.nitp.ac.in

National Institute of Technology PatnaAshok Rajpath, Patna - 800 005, Bihar, INDIA

Mechincal Engineering Departmentwww.nitp.ac.in

Folder Path: VIDNITP / stationery

Filename: en_official.ai | en-departmental.ai

National Institute of Technology PatnaAshok Rajpath, Patna - 800 005, Bihar, INDIA

Architecture Departmentwww.nitp.ac.in

official & departmental envelopes

DSM - Design Specification ManualNational Institute of Technology Patna

56

letterhead — official, departmental & continuation sheet

Folder Path: VIDNITP / stationery

Filename: lh_official.ai | lh_departmental.ai

letterhead — official, departmental & continuation sheet

DSM - Design Specification ManualNational Institute of Technology Patna

58

design of certificates

ÊxÉnäù¶ÉEò B´ÉÆ +vªÉIÉ, +ʦɹÉnÂùDirector & Chairman, Senate

+vªÉIÉ, ºÉÆSÉɱÉEò ¨ÉÆb÷±ÉChairman, Board of Governors

National Institute of Technology Patna

+ʦɹÉnÂù EòÒ +xÉÖ¶ÉƺÉÉ {É®

अनन्त कुमार

जनपदीय अभियांत्रिकी

EòÉä |ÉÉètÉäÊMÉEòÒ ºxÉÉiÉEò

EòÒ ={ÉÉÊvÉ

On the recommendation of the Senate

Anant Kumar

in Civil Engineering

having successfully completed the prescribed requirements

in the Session 2007-08 is being awarded the Degree of

Bachelor of Technology

¨Éå

ºÉjÉ 2007-08 ¨Éå ÊxÉvÉÉÇÊ®úiÉ +½ÇþiÉÉBì ºÉ¡ò±ÉiÉÉ{ÉÚ́ ÉÇEò {ÉÚhÉÇ Eò®úxÉä {É®ú =xiÉÒºÉ VÉÚxÉ nùÉä ½þVÉÉ®ú nùºÉ <Ç. EòÉä |ÉnùÉxÉ ÊEòªÉÉ MɪÉÉ*

on this Twenty Ninth day of June Two Thousand Ten.

Gò.ºÉ. /SI . No . 19

Folder Path: VIDNITP / certificates

Filename: Folder contains files for respective departments

DSM - Design Specification ManualNational Institute of Technology Patna

59

ÊxÉnäù¶ÉEò B´ÉÆ +

vªÉIÉ, +ʦɹÉnÂù

Director & Chairman, Senate

+vªÉIÉ, ºÉÆSÉɱÉEò

¨ÉÆb÷±É

Chairman, Board of Governors

National Institute of Technology Patna

+ʦɹÉnÂù EòÒ +xÉÖ¶ÉƺÉÉ

{É®

अनन्त कुमार

जनपदीय अभियांत्रि

की

EòÉä

|ÉÉètÉäÊMÉEòÒ ºxÉÉiÉEò

EòÒ ={ÉÉÊvÉ

On the recommendation of the Senate

Anant Kumar

in

Civil Engineeringhaving successfully completed the prescribed requirements

in the Session 2007-08 is being awarded the Degree of

Bachelor of Technology

¨Éå

ºÉjÉ 2007-08 ¨Éå ÊxÉvÉÉÇÊ®úiÉ

+½ÇþiÉÉBì ºÉ¡ò±ÉiÉÉ

{ÉÚ́ ÉÇEò

{ÉÚhÉÇ Eò®úxÉä {É®ú =

xiÉÒºÉ VÉÚxÉ nùÉä ½

þVÉÉ®ú nùºÉ <Ç. Eò

Éä |ÉnùÉxÉ ÊEòªÉÉ

MɪÉÉ*

on this Twenty Ninth day of June Two Thousand Ten.

Gò.ºÉ. /SI . No . 19

ÊxÉnäù¶ÉEò B´ÉÆ +vªÉIÉ, +ʦɹÉnÂù

Director & Chairman, Senate

+vªÉIÉ, ºÉÆSÉɱÉEò ¨ÉÆb÷±É

Chairman, Board of Governors

National Institute of Technology Patna

+ʦɹÉnÂù EòÒ +xÉÖ¶ÉƺÉÉ {É®

अनन्त कुमार

जनपदीय अभियांत्रिकी

EòÉä

|ÉÉètÉäÊMÉEòÒ ºxÉÉiÉEò

EòÒ ={ÉÉÊvÉ

On the recommendation of the Senate

Anant Kumar

in

Civil Engineering

having successfully completed the prescribed requirements

in the Session 2007-08 is being awarded the Degree of

Bachelor of Technology

¨Éå

ºÉjÉ 2007-08 ¨Éå ÊxÉvÉÉÇÊ®úiÉ +½ÇþiÉÉBì ºÉ¡

ò±ÉiÉÉ{ÉÚ́ ÉÇEò

{ÉÚhÉÇ Eò®úxÉä {É®ú =xiÉÒºÉ VÉÚxÉ

nùÉä ½þVÉÉ®ú nùºÉ <Ç. E

òÉä |ÉnùÉxÉ ÊEòªÉÉ MɪÉÉ*

on this Twenty Ninth day of June Two Thousand Ten.

Gò.ºÉ. /SI . No . 19

DSM - Design Specification ManualNational Institute of Technology Patna

60

CD/DVDs official presentations

Folder Path: VIDNITP / writable_media

Filename: writable_media_official.ai | writable_media_event.ai writable_media_cover_official_.ai | writable_media_cover_event.ai

DSM - Design Specification ManualNational Institute of Technology Patna

61

Write your text here! National Institute of Technolgy Patna

Write your text here! National Institute of Technolgy Patna

Official College festivals, seminars,conferences

DSM - Design Specification ManualNational Institute of Technology Patna

62

official rubber stamp

DSM - Design Specification ManualNational Institute of Technology Patna

64

institute medal design

Folder Path: VIDNITP / Medals

Filename: medal_overall_topper.ai | medal_gold.ai

DSM - Design Specification ManualNational Institute of Technology Patna

65

DSM - Design Specification ManualNational Institute of Technology Patna

66

NIT Patna National Institute of Technology Patna Ashok Rajpath, Patna 800 005, Bihar, India Design Specifications Manual 2010