Rethinking the Barriers to Entry

The Smarter, Simpler, and Faster Way that Small

Businesses are Making a Big Impact

Presented by Nick Riotto – 829 Studios

The Empty Box Problem

Source: Jon Lax

The Game Has Changed

Ignore ‘The Real World’

Don’t Seek Outside Money

Do One Thing Well, Not Many Things

Mediocre

The Flip Cam

• No Big Screen• No Photo-Taking Ability• No Tapes or Discs• No Menus• No Settings• No Video Light• No Viewfinder• No Special Effects• No Headphone Jack• No Lens Cap• No Memory Card• No Optical Zoom

Source: Rework by Jason Fried p. 145

Build It. Launch It.Watch It. Refine It.

Don’t be a ‘Business Nightmare’

• Streamline the Menu.• Communicate Directly &

Effectively. Fire the ‘Donkeys.’

• Set Proper Prices & Charge for Everything.

• Build an Audience & Grow Through Word-of-Mouth.

• Tweak & Refine the Dishes.

Don’t Hesitate.

Thank You!

Nick Riotto – 829 Studios

E-mail: nick@829llc.comFacebook: www.facebook.com/nick.riottoLinkedIn: www.linkedin.com/in/nickriotto