Mr. Nick Brown's presentation at QITCOM 2011

Enterprise Mobility

Nicholas Brown | Senior Vice President Strategy & Market DevelopmentSAP Mobile Applications Unit

© 2011 SAP AG. All rights reserved. 2

Mobility Is Not in the Future, It Is Now

2010 2011 2012 2013 20140

200

400

600

800

1000

1200

1400

1600

1800Tablets forecast

Desktop PC Mobile PC Smartphones Media Tablets

(millions of units)

smart phones and tabletsare the dominant computing devices

Enterprisesare building mobile applications today

Mobile commerceis a prominent marketplace and competitive edge for retailers

expect to support up to 4 different mobile operating system platforms

of companies as a priority will implement mobile enterprise apps in 2011

45%

58%Shopping on the mobile web will reach

of retailers in the United States are planning for m-commerce

74%

$119 billionby 2015

Smart phones and tabletsare the dominant computing devices

Enterprisesare building mobile applications today


The Winners and the LosersNetflix vs. Blockbuster Stock Price History

USD ($)

$300

$200

$150

$100

$50

$0

$250

- $50

May 07 2008

April 07 2011

October 14 2010

April 21 2010

October 22 2009

April 29 2009

October 30 2008

Netflix Blockbuster


Enterprise MobilityTrends and Drivers

1- Gartner 2 – IDC Forecast

Trends• 10B Apple App Store downloads• 55M Tablets in 2011, 208M by 20141

• 1B smart phones and 1.2B mobile workers by 20132

Mobility drivers• Shift to cloud computing• Consumerization of IT• Increasing sophistication of devices,

OSs, applications, and networks• Business demand

Lessons learned• Security and device management are

a must have and the first step

• A device-agnostic mobility strategy is critical

• New business scenarios are coming!


Are there packaged mobile applications we can deploy?

IT

How can we develop a mobile strategy to deliver consumer grade mobile applications?

IT

Can we provide applications for m-commerce? Hosted?

ITMy competition has a mobile app that measures sales productivity.Why don’t I?

Salesmanager

I’m losing sales. Why can’t I get a m-commerce solution quickly?

Executive

I can see the storefront using Google Street View. Why not the merchandise layout on the shelf?

Retail exec

Mobility Is Transforming How Enterprises Do BusinessDialogues Now:


Balancing the demand

Device and backend diversity

Device choiceDevice and app

Management

Development tools and TCD/TCO

SecurityEase of use

Apps and more apps!

End-user requirements

Enterprise requirements


Mobility platform

Mobile applications

Mobile services

Companies Need a Mobile Strategy


Companies are mobilizing the enterprise

Suppliers

Distributor

Retailer

Web channel

End consumer

Manage work orders, inventory, and assets

Execute campaigns and promotions

Approve travel, time, vacation, expenses

Manage customers, revenue, and territories

Place orders, scan inventory, request service

Monitor performance and change

Mobile commerce and payments

Receive raw goods, transfer materials to manufacturing

Manage mobile devices

Fix equipment, manage parts, relationships


Mobile applications for all types of users

Process users

Sales

Service

Asset management

Warehouse management

Retail execution

Knowledge users

Travel

Medical records

Human resources

Approvals and procurement

Analytics and business intelligence

Consumer users

eCare

eCitizen

eBanking

eRemittance


Offline logic and dataCRM and analyticsWorkflow and search

Mobile solutions for key application paradigms

All providing a consumer-grade mobile application experience: Simple or native UI


SAP Business ByDesign

Mobile applications on the devices you use

http://upload.wikimedia.org/wikipedia/en/4/47/Hydro_Quebec_meter_solid_state.jpg


Mobile user experience strategyUser-centered design

Ensure an innovativeend-to-end

Understand the needs ofcustomers and end users

Enable development teamsUX professionals and UX advocates

Adapt

Measure Design

ResearchPlan

User-centereddesign


MobileServices

Provide customer intelligence

• Loyalty program reporting• Analytics on SMS delivery

Strengthen customerrelationships

• Mobile loyalty• Mobile coupons

Build customer awareness

• Global SMS delivery

Enable customer transactions

• Mobile payments and banking• Mobile money transfer

Mobile Services to Reduce ComplexityMobile services

Mobile Services


Mobile commerce revolution

Mobile is radically transforming commerce

New value is being created

Empowered consumers are turning retail on its head


Your customers are mobile

Mobile reaches over 5 billion people today

$100+ billion in transactions will be mobile in 2011

Amazon, Facebook, eBay, Google, and so on

Online is going mobile


Mobile financial services

Mobile banking provides unparalleled convenience while reducing costs

Mobile payments have banked the “unbanked” with innovative services

Estimated 90M People in US in 2011 use mobile banking


Mobile engagement for consumer brands

Mobile deepens the relationship with the brand through a direct channel to the consumer

Mobile programs for loyalty, product help, and customer surveys drive repeat purchases and provide consumer intelligence


Mobile retail

Mobile retail enables the retailer to own the shopping experience

Grow share of wallet through an innovative in-store experience with personalized product information, offers, and social media


Impact todayMobile influence on retail, 2011

Retail Impact0

100

200

300

400

Source: Booz & Company Projection

$300+ billion

United States

United Kingdom, France,

Germany

Thank You!

Contact information:

Nicholas J BrownSenior Vice President, Strategy & Market [email protected]+49 171 308 5013

Mr. Nick Brown's presentation at QITCOM 2011

Documents

Transcript of Mr. Nick Brown's presentation at QITCOM 2011