Post on 16-Apr-2017
New Social Media Trends
@ChatterBuzzz
www.chatterbuzzmedia.com321.236.BUZZ (2899)
Winner of 2012
Social Media
Agency in
Orlandoand
BEST OF THE
WEB 2012 in
the Nation
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Reach People Who've Visited Your Blog or Mobile App
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Hashtags: Released in June
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Changes to Ad Format
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Improved News Feed Algorithm
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Instagram Updates:
• Coming to Windows Phone in next few weeks
• Added videos few months ago• Ads are coming
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• IPO• Soon able to opt in to receive
DMs from everyone• Organic scheduling via Twitter
ads• https://business.twitter.com
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• 13 million users• Used by big brands like Bacardi,
Wheat Thins, Tide, etc.• Stop motion trending
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New Pinterest analytics to calculate ROI and visitor response. Tracks Pins from your website. Now testing Promoted Pins.
Offers additional insights about influencer
engagement ROI, etc.
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Formerly Pingraphy, now part of HootSuite, allows you to schedule Pins.
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• LinkedIn introduces “mentions” – Seamless integration with
Twitter mentions (ex. @ChatterBuzzz)
– Be notified real time when someone begins / mentions your name.
62% of users acquired a customer
through LinkedIn
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• New CONTACTS TOOL to make relationship management easier – Building relationships– Connecting to media contacts– Salespeople to stay in touch with– Staying in touch with fellow event
attendees– Connection with potential employers
62% of users acquired a customer through
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• Hootsuite • Added a new scheduling feature called Hootlet• Currently have free 30 day upgrade to Hootsuite Pro
• You Tube implementing better, more relevant commenting
• Shift to mobile – advertising and content – make sure your blogs can be read on smartphones
Other Trends
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SEO For Blogs 2013
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chatterbuzzmedia.com/blogs
@ChatterBuzzz
gplus.to/JeffKovacich
Jeff KovacichSEO Strategist of Chatter Buzz
FIRST OFF – Who am I?
LinkedIn.com/in/JeffKovacich
Recent Google Algorithm Changes
Google HummingbirdRelease date August 20th, 2013
Biggest Changes• Keywords are [Not Provided] by Google
Analytics• Focus has shifted to the content and
keyword meaning rather than exact phrases
What to do?• Aim for long tail keywords• Build an audience on Google+• Monitor keywords on Webmaster Tools• And write naturally!
Google Penguin (5) 2.1Release date October 4th, 2013
New Penguin update was mainly an anti-spam update and embedded with the new Hummingbird algorithm.
What hurt 1% of the sites• Paid links• Web Forum Spam• About the Author Spam• Site is Located on Blogrolls• Low Quality & Spammy Directories• Blog Comment Spam• Excessive Exact Match Anchor Text in Links
Tips for Monitoring your Blog
Google AnalyticsDon’t worry about [Not Provided]! You can still…• Track where visitors are coming from • What they do on your site• Compare Organic, Paid, and Referral traffic• And Much more!
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Google Webmaster Tools• Can help you diagnose and repair issues on your site
• Find what people are clicking to on to get to your site
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FeedburnerCreate an RSS feed so you can track your subscribers and clicks
Bit.lyBit.ly is a link shortening service
If you register you can store and track your links.Great for determining which shares your followers really enjoy
Other Blog Tips
Use Google Authorship to Get Your Picture Next to Your Content
2 Options for Setting up Google Authorship1. Link your content to your Google+ profile using a verified @domain email address2. Linking your content to your Google+ profile and making sure you edit your
“Contributor To” section of your Google+ profile & add ?rel=author to your Google+ hyperlink. My profile link plus.google.com/u/0/103834222948175980883?rel=author
3. Check to see if it’s set up properly. http://www.google.com/webmasters/tools/richsnippets
4. Wait for it to show up in search results (1-2weeks)
Word Press users out therePlugin called Rich SnippetCustomize it for people, places, events, recipes, etc.
Guest Posts – Add Author, Short Bio, and Link
If you have an Author Information box, make sure it is embedded in your RSS feed, instead of being in a box that is only viewable if they visit your site.
Add a Call to Action to the End of Each PostYou want your readers to do something after they finish reading
Do you want them to register, call a phone number, buy something, download your guide, share with a friend, etc.
A Few General Keyword Rules
1. Target no more than 2 keywords per page or blog
2. Not every blog post needs to have keywords in them.
3. Don’t stuff keywords into your posts
4. It’s more than just keywords. Keep it natural.
Keyword Focus
Link Building Do’s and Don’ts
Do’s of Link BuildingContent Creation & Promotion - Create compelling content that people will want to reference, link to, and tell people about it.Share Content on Social Media and Social Sharing sites - Submit your news to press releases, quality blog sites within your topic, social sharing sitesAsk Friends to Share or Like your Post – Sharing is caring. Make sure you do the same for them!Reviews & Mentions - Put your product, service, or site in front of influential bloggers or journalistsAvoid using Exact Anchor Text – Example: Don’t create a hyperlink for a ppc page when the link listed is chatterbuzzmedia.com/ppc Instead focus on the long tail keyword. You can learn more about ppc services on our website.
Please Use Proper Anchor TextGood Examples• If you need to consult about SEO services, visit
chatterbuzzmedia.com• Need to learn the best SEO practices? Visit our Chatter
Buzz Blog
Missed Opportunities for Better Anchor Texts• Read more about our SEO Services by clicking here • Want to learn more about our product? You can
read more!
Worse Offenders• Don’t link ever other word in a sentence. • Don’t link the entire paragraph of text.
This NOT only looks terrible but Google will devalue your website. This also is hurting everyone’s eyes and ears by having me read this super long hyperlink. It’s also distracting from the presentation so please please please do NOT do this.
DO NOT PAY FOR LINKS!
How do I fix this?1. Find out which links are bad and contact the site owners and ask for their removal 2. Disavow bad links using Google Webmaster Tools (Be careful using this tool)3. Get Better Links on High Authority Sites such as YouTube, LinkedIn, Facebook,
Pinterest, etc.
Blog References26 tips to overcome bloggers block http://www.socialmediaexaminer.com/bloggers-block/50 resources to get the most out of Google Analytics http://blog.kissmetrics.com/50-resources-for-getting-the-most-out-of-google-analytics/
SEO & Social Media Blogs http://moz.com/bloghttp://searchenginewatch.com/http://seo2.0.onreact.com/ http://www.copyblogger.com/bloghttp://socialmediatoday.com/http://www.socialmediaexaminer.com/http://www.smallbusinesssem.com/