New Trends Through Social Media & SEO - Central Florida Lady Bloggers

New Social Media Trends

@ChatterBuzzz

www.chatterbuzzmedia.com321.236.BUZZ (2899)

Winner of 2012

Social Media

Agency in

Orlandoand

BEST OF THE

WEB 2012 in

the Nation


Reach People Who've Visited Your Blog or Mobile App


Hashtags: Released in June


Changes to Ad Format


Improved News Feed Algorithm


Instagram Updates:

• Coming to Windows Phone in next few weeks

• Added videos few months ago• Ads are coming


• IPO• Soon able to opt in to receive

DMs from everyone• Organic scheduling via Twitter

ads• https://business.twitter.com


• 13 million users• Used by big brands like Bacardi,

Wheat Thins, Tide, etc.• Stop motion trending


New Pinterest analytics to calculate ROI and visitor response. Tracks Pins from your website. Now testing Promoted Pins.

Offers additional insights about influencer

engagement ROI, etc.


Formerly Pingraphy, now part of HootSuite, allows you to schedule Pins.


• LinkedIn introduces “mentions” – Seamless integration with

Twitter mentions (ex. @ChatterBuzzz)

– Be notified real time when someone begins / mentions your name.

62% of users acquired a customer

through LinkedIn


• New CONTACTS TOOL to make relationship management easier – Building relationships– Connecting to media contacts– Salespeople to stay in touch with– Staying in touch with fellow event

attendees– Connection with potential employers

62% of users acquired a customer through

LinkedIn


• Hootsuite • Added a new scheduling feature called Hootlet• Currently have free 30 day upgrade to Hootsuite Pro

• You Tube implementing better, more relevant commenting

• Shift to mobile – advertising and content – make sure your blogs can be read on smartphones

Other Trends


SEO For Blogs 2013


chatterbuzzmedia.com/blogs

@ChatterBuzzz

gplus.to/JeffKovacich

Jeff KovacichSEO Strategist of Chatter Buzz

FIRST OFF – Who am I?

LinkedIn.com/in/JeffKovacich

Recent Google Algorithm Changes

Google HummingbirdRelease date August 20th, 2013

Biggest Changes• Keywords are [Not Provided] by Google

Analytics• Focus has shifted to the content and

keyword meaning rather than exact phrases

What to do?• Aim for long tail keywords• Build an audience on Google+• Monitor keywords on Webmaster Tools• And write naturally!

Google Penguin (5) 2.1Release date October 4th, 2013

New Penguin update was mainly an anti-spam update and embedded with the new Hummingbird algorithm.

What hurt 1% of the sites• Paid links• Web Forum Spam• About the Author Spam• Site is Located on Blogrolls• Low Quality & Spammy Directories• Blog Comment Spam• Excessive Exact Match Anchor Text in Links

Tips for Monitoring your Blog

Google AnalyticsDon’t worry about [Not Provided]! You can still…• Track where visitors are coming from • What they do on your site• Compare Organic, Paid, and Referral traffic• And Much more!


Google Webmaster Tools• Can help you diagnose and repair issues on your site

• Find what people are clicking to on to get to your site

www.chatterbuzzmedia.com

FeedburnerCreate an RSS feed so you can track your subscribers and clicks

Bit.lyBit.ly is a link shortening service

If you register you can store and track your links.Great for determining which shares your followers really enjoy

Other Blog Tips

Use Google Authorship to Get Your Picture Next to Your Content

2 Options for Setting up Google Authorship1. Link your content to your Google+ profile using a verified @domain email address2. Linking your content to your Google+ profile and making sure you edit your

“Contributor To” section of your Google+ profile & add ?rel=author to your Google+ hyperlink. My profile link plus.google.com/u/0/103834222948175980883?rel=author

3. Check to see if it’s set up properly. http://www.google.com/webmasters/tools/richsnippets

4. Wait for it to show up in search results (1-2weeks)

Word Press users out therePlugin called Rich SnippetCustomize it for people, places, events, recipes, etc.

https://plus.google.com/u/0/103834222948175980883?rel=author

http://www.google.com/webmasters/tools/richsnippets

http://www.google.com/webmasters/tools/richsnippets

Guest Posts – Add Author, Short Bio, and Link

If you have an Author Information box, make sure it is embedded in your RSS feed, instead of being in a box that is only viewable if they visit your site.

Add a Call to Action to the End of Each PostYou want your readers to do something after they finish reading

Do you want them to register, call a phone number, buy something, download your guide, share with a friend, etc.

A Few General Keyword Rules

1. Target no more than 2 keywords per page or blog

2. Not every blog post needs to have keywords in them.

3. Don’t stuff keywords into your posts

4. It’s more than just keywords. Keep it natural.

Keyword Focus

Link Building Do’s and Don’ts

Do’s of Link BuildingContent Creation & Promotion - Create compelling content that people will want to reference, link to, and tell people about it.Share Content on Social Media and Social Sharing sites - Submit your news to press releases, quality blog sites within your topic, social sharing sitesAsk Friends to Share or Like your Post – Sharing is caring. Make sure you do the same for them!Reviews & Mentions - Put your product, service, or site in front of influential bloggers or journalistsAvoid using Exact Anchor Text – Example: Don’t create a hyperlink for a ppc page when the link listed is chatterbuzzmedia.com/ppc Instead focus on the long tail keyword. You can learn more about ppc services on our website.

http://www.chatterbuzzmedia.com/ppc

http://www.chatterbuzzmedia.com/ppc

Please Use Proper Anchor TextGood Examples• If you need to consult about SEO services, visit

chatterbuzzmedia.com• Need to learn the best SEO practices? Visit our Chatter

Buzz Blog

Missed Opportunities for Better Anchor Texts• Read more about our SEO Services by clicking here • Want to learn more about our product? You can

read more!

Worse Offenders• Don’t link ever other word in a sentence. • Don’t link the entire paragraph of text.

This NOT only looks terrible but Google will devalue your website. This also is hurting everyone’s eyes and ears by having me read this super long hyperlink. It’s also distracting from the presentation so please please please do NOT do this.

http://www.chatterbuzzmedia.com/

http://www.chatterbuzzmedia.com/blogs

http://www.youtube.com/watch?v=dQw4w9WgXcQ
















DO NOT PAY FOR LINKS!

How do I fix this?1. Find out which links are bad and contact the site owners and ask for their removal 2. Disavow bad links using Google Webmaster Tools (Be careful using this tool)3. Get Better Links on High Authority Sites such as YouTube, LinkedIn, Facebook,

Pinterest, etc.

Blog References26 tips to overcome bloggers block http://www.socialmediaexaminer.com/bloggers-block/50 resources to get the most out of Google Analytics http://blog.kissmetrics.com/50-resources-for-getting-the-most-out-of-google-analytics/

SEO & Social Media Blogs http://moz.com/bloghttp://searchenginewatch.com/http://seo2.0.onreact.com/ http://www.copyblogger.com/bloghttp://socialmediatoday.com/http://www.socialmediaexaminer.com/http://www.smallbusinesssem.com/

http://www.socialmediaexaminer.com/bloggers-block/

http://www.socialmediaexaminer.com/bloggers-block/

http://blog.kissmetrics.com/50-resources-for-getting-the-most-out-of-google-analytics/



http://moz.com/blog

http://moz.com/blog

http://searchenginewatch.com/

http://searchenginewatch.com/

http://seo2.0.onreact.com/

http://seo2.0.onreact.com/

http://www.copyblogger.com/blog

http://www.copyblogger.com/blog

http://socialmediatoday.com/

http://socialmediatoday.com/

http://www.socialmediaexaminer.com/

http://www.socialmediaexaminer.com/

http://www.smallbusinesssem.com/

http://www.smallbusinesssem.com/

New Trends Through Social Media & SEO - Central Florida Lady Bloggers

Social Media

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