Getting StartedThis session will give participants an

understanding of what New Media is ,as well as how they can be utilized in creating meaniful value.

Mass CommunicationThe study of how individuals and entities

relay information through mass media to large segments of the population at the same time.

It focuses on a single source transmitting information to a large/heterogenous groups of receivers

Mass Mediaany means of public communication that can

reach a large audience. Over the years, mass media included: the Radio and Television; Magazines and Newspapers too.

New Media Implies What?• The shift of all culture to computer- mediated

forms of production, distribution and communication(Manovich, 2006)

• Includes the Internet, Web sites, Cmputer mutimedia, CD ROMs and DVD,

• Hitherto, still photographs, books, newspapers existed in the taditional forms only.

• Convergence of the Computer and Telecommunication have ushered triggered the greatest revolution after Gutenberg otherwise called Digital Media

Digital Media• Digital media comprises both Internet and

mobile mass communication systems. Internet media provides many mass media services, such as email, websites, blogs, internet based radio and television and recently social media.

• The emergence of information and communication technology has broken barriers and boundaries.

Overall Media Functions• Harold Lasswell summarized the functions of

the media in society when he identified “three major activities” while Charles Wright added the fourth activity:

• SURVEILLANCE of the environment;• correlation of parts of society in responding

to the environment;• transmission of social heritage from one

generation to the next; and• entertainment. (Wright 1959:9)

Digital SurveillanceDigital surveillance is an all-encompassing

term that describes how activities are monitored in the digital age -- by governments, businesses, or individuals -- using the Internet and other sophisticate technologies.

Why Digital Surveillance?The internet is home to all kind of media. Hence, Keeping an eye on digital trends enable us •Track issues pertaining to our businesses and interest as they happen.•Responsiveness to the sensibilities of our clients

State of Digital Media Use in Nigeria

• Current population: 167,000,000• Internet Users :48,366,179(Largest internet

population in Africa and 11th in the world)• Internet Penetration: 28.4% • Between December 2011 and June 2012, Nigeria

added 3,326,468 new internet users• Students represent 45% of the Nigeria's internet

population• Mobile-based internet hits 60.69%• Desktop-based internet hits 30.31%

Source: Terragon Insights 2013

Top Online Activities in Nigeria

Nigeria’s Most Frequently Used SNS

Social Media Usage: Business Vs. Social

Social Media: The Biggest Shift Since Industrial Revolution

Time taken reach 50 million users

Medium Time(Yrs)

Radio 38

TV 13

Internet 4

Ipod 3Faceboo

k added 100 million users in 9

months

Why Social Media?Huge communities: some social media sites

have billions of active users e.g. FacebookCorporate and Individual Visibility: we can

always take advantage of the huge communities

Trust and Retransmissions: People are more likely to share information from trusted sources.

Why Social Media? Social media harbour information on all subjects:•Education: PTAs use this to connect, as well as students(21st century learning)• Politics: politician use social media to spread their messages & influence people’s political view• Business: Old advert techniques do not yield desired ROI(over 300,000 businesses have presence on facebook)•Job market: a dominant force in companies hiring techniques•Revolutionary waves: activist take advantage of social media to connect people and initiate a political change.

Understanding Social MediaSocial media is not a project, but a process.

Resist the temptation to do it fast and big, and instead win hearts and minds of consumers in bits by the day. The ability to go slow, not fast is what distinguishes Hall of Famers

Social media is all about connecting and building dialogue with people: your customers ,relatives, classmates ,co-workers and potential hires

Fan base really counts, build your fan base

Extending Radar Catchment• Ensure you make a great profile• Consistent creation of content(sector expert).• Social media is a means to an end( great

marketing platform).• Add a picture or video to every post (ultraSnap)• You need to respond to comments to your post• You need to be positive or keep mute in your

comments• Repeat your post(8 hourly)

• Twitter can be best described as a micro-blog(a messaging service) that allows people 140 characters to share anything.

• what is a tweet : a tweet can be a message , emotion or a picture

• 500 million users• 11 people join per second.• Twitter is a convenient and instant way for

you to communicate with your colleagues and friends

• Google+ is literally Google with a plus. The "+" is the social networking it adds to all of Google's other services, including Gmail, YouTube, and Blogger. Google+ brings popular social-media features like comments, photo- and music-sharing, video-chat, etc. to your social circles.

• Ideal for connecting with people who share your passion

• A video-sharing website, created in February 2005 and bought by Google since late 2006, on which users can upload, view and share videos

• 2nd largest search engine in the world• Most of the content on YouTube has been

uploaded by individuals, but media corporations including BBC,Vevo and other organizations offer some of their material via YouTube, as part of the YouTube partnership program.

+A free service that allows you to monitor any

story, keep track of a competitor or an industry based on your queries

Instagram is an online photo-sharing, video sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, and Flickr

Instagram was created and launched in October 2010. The service rapidly gained popularity, with over 100 million active users as of Dec 2013.

Flickr is the best way to store, sort, search and share your photos online. Flickr helps you organize that huge mass of photos you have and offers a way for you to tell stories about them.

to narrate or describe in storyStorify users tell stories by collecting updates

from social networks, amplifying the voices that matter to create a new story format that is interactive, dynamic and social

Mashable Inc. is a British-American news website, technology and social

media blog founded by Pete Cashmore in 2005. The website's primary focus is social

media news, but it also covers news and developments in mobile, entertainment, online

video, business, web development and technology.

Skype is a software application that lets you make free calls and chat with anyone else on Skype, anywhere in the world

System requirement: a PC with internet connection(broadband is best)

Speakers and microphone-built-in or separateA webcam if you want to make video calls

What Future?• New Media are indispensable to corporate

governance. Pope Francis has a twitter handle!

• Organizations should urgently institute New(Social) Media Strategy. It’s the age of ‘Business @ the Speed of Thought

• Relevant orientation should be given to officers. Deploying the apps not enough!

• New media confers three titles on users: REPORTER/WRITER, EDITOR and PUBLISHER.

The Road AheadIndividuals need to RETOOL and deserves

the support of employer and relevant associations and unions

Digital Contact DetailsTunde Akanni is available viaTel:08033147516Email:alakanni12@gmail.comTwitter:@AkintundeAkanniSkype:hajiakanniFacebook:Tunde AkanniLinkedin:Tunde Akanni